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Affiliate Marketing News 5-1-2019
Thanks for checking out this week’s edition of affiliate marketing news roundup! I’ve collected some interesting and timely affiliate marketing news pieces and blog posts from around the interwebs.
The text that accompanies each article is a quote from the respective article/post.
As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.
“The subscription streaming service Hulu has used compelling influencer marketing campaigns in a number of ways in the company’s marketing strategy. And it’s paid off in a big way. Hulu has more than 25 million subscribers as of mid-2019. Take a look at the following campaigns to learn more about what made them successful — and how your brand can replicate that success.”
“Affiliate marketing is the most effective ‘passive income source’ that you can use to make money online. I have made more than 30,00,000 Rupees from Affiliate Marketing last year.
You need the basics skills of digital marketing to start with affiliate marketing.”
“A positive brand image can undoubtedly influence a consumer’s decision to buy a product — and, for virtually every business, a positive brand image starts online.”
“Slickdeals is all about community drive bargain hunting with thousands of free discounts, promo codes, review and price comparisons. They achieve this mission by providing users with a forum for communication and various shopping tools.”
“Social influencer marketing offers a simple yet effective means for retail businesses to stand out from the crowd and reach their target audiences. In this post, we’ll take a look at how you can use social influencer marketing to make your retail business more profitable.”
Source: Business 2 Community
“Inspired by the recent debate on incrementality, R.O.EYE has compiled a report on how affiliates add incremental value to the customer journey. PerformanceIN talks to head of business development, Chris Blower to discuss why incrementality is such a hot topic among affiliates at present.”
“Would you like to increase your revenue by 50% without spending too much money?
For any e-commerce entrepreneur (be they a brand that’s sells online or an affiliate marketer), the issue of attracting and retaining customers is vital. Customers bring revenue to the store and one has to try hard to convince them to spend at exactly this particular store.
Fortunately, e-commerce marketers have an array of tools at their disposal and email marketing remains one of the most powerful among them all.”
Source: AM Navigator
“While other marketing channels garner hype, affiliates continue to drive sales, which is why many retailers are actively working to expand their affiliate networks. But doing so requires retailers to sort through a host of considerations, including whether to work with an affiliate agency, such as Rakuten Affiliate Network or CJ Affiliate, and whether the higher commissions charged by content-focused sites is worth it. And many are deciding that they are.”
Source: Digital Commerce 360
“Whilst affiliate marketing is primarily known as a channel aimed at driving sales, it can also be an effective tactic to drive leads in order to support an advertisers’ goals.”
Source: Acceleration Partners
“Did you know that a whopping 75% of companies already use influencer marketing—and more are planning to? The big question, however, is if they are using best practices in these programs. Download this useful infographic for a concise roundup of the benefits and best practices of running a profitable influencer program.”
“I moderated a very interesting panel discussion at the #BOSAmerica conference last week. The panel consisted of a stellar line up of industry professionals, all of whom had a very unique perspective on the market. They also had years of experience under their belts building successful affiliate and digital marketing brands.
Joining me in the big debate were Marc Pedersen (Better Collective), Adam Small (usbets.com), Marcos Oliveira (Clever Advertising) and Chris Capra (Vice President of Digital Operations from William Hill)
Our discussion was centred around how affiliates would be positioned in this burgeoning market, and what tactics would be used to reach a new sports betting audience. Here are some of the key takeaways from this discussion:”
Source: Affiliate Insider
“Awin + ShareASale are excited to share the award categories for the second-annual ThinkTank Network Awards.”
If you have an affiliate industry story to share, let us know!