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Affiliate Marketing News 4-18-2018
Thanks for checking out this week’s edition of affiliate marketing news roundup! I’ve collected some interesting and timely affiliate marketing news pieces and blog posts from around the interwebs.
The text that accompanies each article is a quote from the respective article/post.
As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.
“We’re excited to announce that FMTC is a sponsor of AM Days in Las Vegas this year, and some of our team members will be attending. AM Days is an affiliate marketing conference taking place May 15-17, and this year it is held at the Mandalay Bay Resort & Casino.”
“Next month, we’re attending the very popular annual AM Days conference in Vegas. For those of you who are serious about performance-based affiliate marketing and appreciate the value of quality networking, make sure you add this one to your calendar.
With the 2018 conference only a month away, we caught up with AM Days Founder, Geno Prussakov to bring you this exclusive interview.”
Source: All Inclusive Marketing
“The Supreme Court heard oral arguments in a case with broad remote sales tax collection ramifications on Tuesday. In the case of South Dakota v. Wayfair, Inc., No. 17-494, the Court is being asked to overturn its decision in Quill Corp. v. North Dakota, 504 U.S. 298 (1992), and allow states to assert nexus for sales and use tax purposes without requiring the seller’s physical presence in the state.”
Source: Journal of Accountancy
“More brands are leveraging the popularity of Instagram and other social channels to offer their loyal followers the chance to refer their own friends to buy products.
Referral marketing is not new, but systematically leveraging social channels is a fairly recent phenomenon. We’re not talking about influencer marketing using celebrities as endorsers. This social referral marketing is where brands capitalize on its regular followers and give them discounts or some kind of credit/reward if they tell friends to make a purchase.”
Source: iAffiliate Management
“Are you an affiliate newbie thinking of joining this new world? I’m sure you’re wondering what to expect, how this kind of marketing differs from what you’re used to, and if you’re cut out for this line of work. Don’t worry, I’ve been there, and I’ve got your back!”
Source: Acceleration Partners
“Ad fraud is an issue known to almost every digital advertiser and agency, thanks in large part to industry-wide efforts to educate the buy side and combat the issue. In fact, bad actors stole more than $6.5 billion from advertisers in 2017, according to the Association of National Advertisers. Now a new study conducted by Forrester for AppsFlyer found that mobile app marketers were exposed to between $700 million to $800 million in ad fraud in Q1 2018, an increase of 30% compared to the same period a year ago. The data points to the share of fraudulent app installs increasing by 15%.”
Source: Mobile Marketing Watch
“The Federal Trade Commission creates and enforces regulations on internet advertising. Under Section 5 of the FTC Act, businesses cannot run any unfair or deceptive advertising. Affiliates, advertisers, and agencies may all be held liable for unfair or deceptive online advertising.”
“In September 2017, super influencer Arielle Charnas of Something Navy was said to rack up more than $1 million in sales for Nordstrom in less than 24 hours with her debut clothing collection, Something Navy x Treasure Bond. This is just one example of the incredible impact that influencer marketing can wield for retailers and brands.”
Source: Retail TouchPoints
“Whether you’re on the supply side or the buy side, concerns about ad fraud, brand safety, and viewability are ever-present in the digital advertising ecosystem. You’ll need help navigating these concerns and identifying the right partners to work with. Download our eBook 14 Things to Ask when Looking for a Verification Partner to learn the right questions to ask when evaluating and selecting a fraud detection and viewability solution.”
“We talk a lot about recruiting affiliates on this blog and with good reason! We estimate roughly 75% or more of an affiliate manager’s time is spent recruiting new publishers into their program. The most common way to attempt to contact potential new partners is through email. Unfortunately, email is also the easiest thing in the world for people to ignore. So with all that said, how do I get their attention?”
Source: AM Navigator
PopSugar Apologizes After Being Accused of Taking ‘Unauthorized Content’ From Instagram Influencers on rewardStyle
“RewardStyle is an affiliate marketing tool that allows you to shop all of those incredible #ootd looks from your favorite influencers. The photos and the shoppable links are valuable content because it’s how these influencers make money. That is why pop culture and fashion website PopSugar is coming under fire for allegedly taking this content and creating their own links that made money.”
Source: en Vogue