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Affiliate Marketing News 4-23-2019
Thanks for checking out this week’s edition of affiliate marketing news roundup! I’ve collected some interesting and timely affiliate marketing news pieces and blog posts from around the interwebs.
The text that accompanies each article is a quote from the respective article/post.
As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.
“Declining payouts. Growing user privacy concerns. Ad viewability issues. All of these are factors that are forcing large content publishers in the U.S. and U.K. to look for diversified approaches for monetizing their digital content. Media publishers no longer believe that display advertising on its own can cover the cost of producing quality content, let alone be a viable business model.”
“Performance based marketing or affiliate marketing is increasingly being used by brands as a channel to promote products, generate leads as well as create brand awareness. As brands rely heavily on digital channels of marketing, Performance Marketing has become mainstream. This can primarily be attributed to the high returns on investment offered by Performance Marketing.”
“You can research hashtags manually or use a tool such as Vitamin H by JuicedSocial.com, which provides a mix of relevant small/medium/large hashtags for posting into your posts when you are in a hurry. Hashtag research for Instagram gives you a critical advantage in the same way that researching keywords is essential for website search engine optimization (SEO).”
Source: FeedFront Magazine
“Accelerize (OTCQB:ACLZ) (OTCBB:ACLZ) and its digital marketing software division CAKE today announced a successful partnership with The Amici Group LLC, an industry-leading affiliate network and team building company. Using CAKE’s digital marketing SaaS solution, The Amici Group has been able to cover vast ground in the affiliate space with a high degree of efficiency, poising the company for continued growth.”
“Much of the event’s agenda reflected the global expansion and innovation in the affiliate landscape. Rakuten Marketing’s work with Meli Melo is a prime example of this. They scaled the e-commerce business internationally, shifting away from the last-click model to adopt a true multi-channel approach. Leveraging the platform’s attribution technology and data-driven marketing capabilities, both parties assessed multiple marketing channels to achieve outstanding results and ROI for the fashion brand.”
“When affiliate marketing is used correctly as part of your marketing mix, it can be incredibly powerful. When you get it wrong it can have disastrous impacts to your margins, your relationships and your business growth.”
Source: Affiliate Insider
“According to industry expectations, by the year 2020, total spending on affiliate marketing will reach $6.8 billion, according to a recent article in Inc. Despite the increasing prevalence of this advertising tactic, however, many brands remain uncertain of just what exactly affiliate marketing is — or how they can leverage it in their own strategies.”
“Apple ITP 2.1 (Intelligent Tracking Prevention) beta rolled on March 26th and is currently live this month. With consumer privacy continually in mind, Apple’s latest update will remove first party cookies after seven days. In this post we will discuss the changes and how this may impact your affiliate program. Before I go on, here is a link to a video where I explained Apple ITP 2.0.
The consensus on Apple ITP 2.1 is that it will have a minimal impact since the majority of Safari sales occur within 7 days, however below are a couple ways this update may potentially impact your site.”
“How can you motivate affiliates to refer new customers to you? This is a great question to ask at any phase of your affiliate program’s development: whether you are just starting an affiliate program or looking for ways to optimize the performance of an existing one.”
Source: AM Navigator
“We are thrilled to announce the sessions and esteemed collective of speakers for Awin + ShareASale ThinkTank 2019.”
“Our mission at FMTC is to make affiliate marketing easier so you can become a hero. We provide you with solutions to save hours of valuable time and reduce stress. These solutions provide the highest-quality data with the most deals from a single point of access.
Let us do the tedious work for you, so you and your team can focus on the other aspects of growing your business.”
“We recently created a couple of new reports for our program managers who have a merchant or OPM account. These include the Ongoing Deals Report for all account users and Real-Time Reporting for premium users. Originally, these were only going to be sent via email on a monthly basis. Now, you are able to view these reports anytime via your FMTC account.”
If you have an affiliate industry story to share, let us know!