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Affiliate Marketing News 4-11-2018
Thanks for checking out this week’s edition of affiliate marketing news roundup! I’ve collected some interesting and timely affiliate marketing news pieces and blog posts from around the interwebs.
The text that accompanies each article is a quote from the respective article/post.
As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.
“Creativity inspires fresh ideas and helps you generate new content more easily. If you’re stuck in a rut and need a new perspective, try these simple ideas to get new ideas flowing. Be sure to write down your goals and intentions to stay focused as well. Here are a few other tips to help boost your creative capacity:”
“Without a doubt 2017 was the year of influencer marketing and I don’t expect this trend to stop any time soon.
This year Influencer marketing will continue to grow, with brands fighting to work with the best Instagrammers, YouTubers and Bloggers in the social sphere, hoping to grow their audience and increase sales.
The question for a lot of people working in the affiliate marketing industry is, how do you make brand engagement campaigns as cost-efficient and profitable as traditional affiliate marketing?”
Source: Acceleration Partners
“If you are an affiliate manager, or working for developing an affiliate program, most probably you have been asking yourself what you can do to drive incremental sales, and therefore grow your revenue with the affiliate program.
If this is the case, here are three simple ways you can drive more sales to your program:”
“Influencer marketing has exploded over the past two years. The use of influencers has propelled it from a rising marketing tactic to an essential part of most marketing budgets.
The influencer market is estimated to be worth $2 billion in 2017. And it’s projected to reach $10 billion by 2020. To become an efficient marketplace, brands and marketers must grasp how Influencer marketing is helping their bottom line”
Source: iAffiliate Management
“When it comes to building out successful affiliate marketing programs, one of the trickiest elements is finding the right affiliates who value your product as much as you do. Sure, you can sign up for an affiliate marketing network and almost instantly gain access to hundreds or thousands of affiliates. Once you upload content and assets, all you have to do is wait to see the results (which will likely be a marginal lift in traffic). It’s fast, easy, and fairly predictable.”
Source: Business 2 Community
“Impressions last a lifetime and brands take a long time to build. While affiliate marketing delivers a huge amount of benefits, ensuring your brand is being handled correctly should be paramount. Affise’s Anastasia Zaichko delivers six pointers for brand safety among your partner base.”
“Sometimes merchants have a preconceived notion that coupon and loyalty sites are low feeders whose only goal is to pirate sales they’d already have anyway. Here is some of the misinformation out there:”
“Many gambling regulators have been keeping a close watch on affiliates as consumer complaints mount over the past few years. Some of the common complaints hurled against affiliates include the lack of self-regulation, lack of consent, misleading advertising and issues around affiliate marketing platforms.
They’ve also come up with new compliance rules in order to protect consumers from the negative impact that affiliates may bring.
John Wright of Stats Drone said it is a shared responsibility of operators and affiliates to make sure that they stay within the guidelines set by the government.”
“From landing sponsorships to promoting products, YouTubers can earn cash – and a lot of it – through a variety of ways.
In 2017, Daniel Middleton, a gamer, was the highest paid YouTube star, raking in $16.5 million, according to Forbes. Earlier this year, YouTube said the number of channels that made more than six figures grew by 40 percent.”
Source: Fox News
“Affiliate marketing is huge. With billions spent every year, it’s a ROI beast that marketers pour dollars into. Since the early days of online shopping, brands have been tapping into affiliate partners to drive traffic and e-commerce sales.
Last year alone, U.S. shoppers spent $334 billion shopping online and 16% of those sales came from Affiliates. In 2017, U.S. retailers spent $5.3 billion on affiliate marketing, and that figure is expected to balloon to 6.8 billion by 2020.
Amazing as that sounds, those figures only account for online sales – with a much bigger pie left out there for retailers: in-store sales. Shoppers spent $2.9 trillion in stores last year – without any affiliate marketing.”
Source: Martech Advisor
“As of late 2017, Instagram boasted 800 million users who were active on a monthly basis, and growing at a clip of 100 million new users every four months.
Of course advertisers have taken notice, to the tune of 2 million leveraging the platform for ad purposes. But what’s interesting is that the first type of ‘advertising’ or ‘marketing’ people think of when it comes to Instagram, it’s not really the display ads in the feed. Rather, people think Influencers.
Source: Business 2 Community