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Affiliate Marketing News 4-10-2019
Thanks for checking out this week’s edition of affiliate marketing news roundup! I’ve collected some interesting and timely affiliate marketing news pieces and blog posts from around the interwebs.
The text that accompanies each article is a quote from the respective article/post.
As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.
“This week, I’d like to give you some information on the best way to promote your deals with FMTC. We aim to accurately get all of your deals added and updated for you in a timely manner. If you did not know already, our Data Engineer team tests, edits, categorizes, and formats deals before adding them to our feed. By doing this, we provide correct, clean, and standardized data for your program(s).”
“This article focuses on the application of a specific AI driven app for affiliate discovery and recruitment. As any affiliate manager will tell you, finding and recruiting new affiliates is one of the most time-consuming tasks in affiliate management and takes many hours each week to do effectively.”
“If you’ve been in the digital marketing industry for a while, you know that SEO and affiliate marketing have had a rocky history. The assumption is that affiliate links mar the SEO efforts you put into your website. And whenever there’s a drop in rankings for affiliate sites, the blame automatically falls on those links.
So publishers and bloggers may think twice about monetizing their websites through affiliate marketing. And brands may have a harder time getting quality affiliate links because of this. This will, in turn, affect their SEO efforts.
But it doesn’t necessarily have to be this way. If done right, affiliate marketing can deliver SEO value for both affiliate websites and brands.”
Source: AM Navigator
“Personalization is becoming more prominent in digital marketing, offering an improved user experience by providing information or targeting ads based on an individual’s activities and interests. In fact, according to a new report from SmarterHQ, 72% of consumers say they now only engage with marketing messages that personalized and tailored to their interests.”
Source: Smart Insights
“‘In the world of Travel and Hospitality, and like many verticals within it, Aviation is incredibly competitive. Companies that are growing and excelling are creating unique stories, value propositions and experiences for travellers that make travelling more enjoyable and easier than ever, both online and offline.’”
Last week, our CEO, Sarah Bundy, attended the Adobe Summit in Las Vegas. One of the many incredible sessions at this year’s summit, was the digital leadership team of Avianca Airlines presenting a compelling case study on how to achieve growth and success by putting customer experience first.”
“When you study what goes into making your site top of Google, there are literally hundreds of ranking factors you need to take into account, however the power of what you do with your subscribers lies directly in your hands. It’s estimated the average worldwide opt-in rate for push notifications was 67.5% (According to Accentage) in H1 2018. Web Push Notifications also have an impressive Opt-in rate of almost 90% (according to Quora)
If the opt in rate is higher for these types of messages doesn’t it make sense to use it strategically to grow your own conversions?”
Source: Affiliate Insider
“Coupon and loyalty affiliate companies have much data about their members. This data includes demographic details, as well as purchase habits and interests. Armed with such data, affiliates could significantly optimize further if they had the ability to present coupons specific to each member. Another level of optimization could occur if these affiliates could react to consumer decisions in real-time, but coupon codes for any particular merchant are constrained by a merchant’s shopping cart and the need for that merchant to create coupons manually and significantly ahead of a consumer’s purchase decision. But what would our Affiliate Marketing world look like if this constraint were lifted? What would be possible if affiliates could create codes on demand that transparently worked in a merchant’s shopping cart?”
Source: linkconnector blog
“Luckily, there is now a next-level opportunity for brands looking to pump up their partner programs. These are two big ways that the right technology platform can help build partner relationships…at scale.”
“At a time when digital marketers have more on their plates than arguably ever before: battling fraud and transparency issues and bedding in new regulations and the rising cost of technology, affiliate marketing is enjoying something of a renaissance.”
“Affiliate marketing has enabled brands to engage with partners and promote their products internationally. However, as with any international affiliate marketing strategy it is important to create regionally specific plans to build strong relationships with partners abroad and recruit a range of global and local partners. Here are my top five tips to reach the right affiliates when launching a programme in a new country.”
“As we continue to grow and launch affiliate programs we see changes in the industry that can directly impact affiliate applications. If publishers aren’t nimble and willing to change with the times, they may be left wondering why their application was denied.”
“According to a study by Content Marketing Institute and SmartBrief, product reviews are one of the most effective content types for increasing sales.
For affiliate marketers like yourself, your goal is to write and publish review posts that convert readers into buyers so you can get that sweet commission.
If you want to leverage the power of product reviews to grow your income, below are ways on how to write them the right way:”
Business 2 Community
If you have an affiliate industry story to share, let us know!