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Affiliate Marketing News 3-7-2018
Thanks for checking out this week’s edition of affiliate marketing news roundup! I’ve collected some interesting and timely affiliate marketing news pieces and blog posts from around the interwebs.
The text that accompanies each article is a quote from the respective article/post.
As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.
“Whenever I’m feeling complacent or having a dreary day, quotes with words of wisdom are always a pleasant pick-me-up! Take a quick coffee break (don’t forget a yummy snack) and take a look at these quotes to give you a boost.”
“Another busy month within the performance marketing industry which saw a number of key moves to steer ahead of the competition. Find out who’s gone where in the latest edition of Movers and Shakers.”
“There’s a new social app on the horizon that has gained attention during the past couple weeks, called Vero. This app is gaining the attention of brands, advertisers, and many others. In fact, the app’s popularity grew so fast recently that it is causing technical problems. At first glance, the app appears to be an alternative to Instagram but includes other features reminiscent of Twitter and Facebook as well.”
Source: Fresh Press Media
“What plugins exactly? All kinds: formatting, social, SEO, lead generation, form builders, and more. But, much like everything else, the market is so saturated that it can be hard to find the right ones. While nothing replaces your own research, we’ve compiled a list of what plugins your WordPress site needs.”
“The buzz around mobile isn’t subsiding — and for good reason: almost 75% of American adults will use a smartphone this year. In fact, mobile set a new record over the Thanksgiving holiday weekend last year, accounting for 53.3% of online visits and driving 39.7% of revenue, according to Adobe.
While the possibilities offered by mobile are exciting, there’s also a good reason to pump the brakes the next time you hear someone raving about the opportunities in the affiliate channel. This is because, like most things, mobile is not as straightforward as it may seem.”
Source: Acceleration Partners
“Affiliate marketing has always been a mainstay of doing business on the Internet – of course, it has been around before, but it is the easiness of networking via the web that made it as ubiquitous as it is today. And as any booming industry, it isn’t static – every year brings new challenges, trends, and opportunities, which means that if you want to stay on top, you should know which way the market is going. So what can we expect in 2018?”
Source: Business 2 Community
“The Unsolicited Communications Enforcement Network (UCENet) has found that the affiliate marketing industry has significant issues to overcome in terms of compliance with rules concerning privacy and unsolicited communications.”
“There is a lot of speculation happening based on several adtech developments and heightened privacy concerns that say cookies are on their way out as a staple for tracking users’ web activity.
According survey of US brand-side digital marketing executives by Viant, more than 60% of respondents believe they will no longer need to rely on cookies for the majority of their digital marketing within the next two years.”
“More than ever, digital entrepreneurs are tapping into the power of conferences to grow their businesses. In my experience, I’ve found that attending a conference you’ve mapped out beforehand can be one of the best ways to form meaningful business relationships and learn how to grow your company. That even goes for online companies!”
“In the summer of 2017, speaking at the infamous Affiliate Summit I condensed my years of building affiliate programs into twenty minutes and presented them in a speech entitled ‘7 Building Blocks of Affiliate Program’s Success.’ Below you may find both the video, and the slides for that presentation.”
Source: AM Navigator
“The advances in data collection and distribution have also allowed for the actual ads being delivered to be tailored. For a travel brand, we found using dynamic creative pulling in the relevant destination and real-time pricing, this saw a much higher conversion rate vs. generic messaging.”
“A large swathe of the UK’s leading affiliate companies have joined forces claiming pursuit of a ‘clear, consistent message’ around the impact of the General Data Protection Regulation (GDPR) on clients’ performance marketing activity.”