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Affiliate Marketing News 3-6-2019
Thanks for checking out this week’s edition of affiliate marketing news roundup! I’ve collected some interesting and timely affiliate marketing news pieces and blog posts from around the interwebs.
The text that accompanies each article is a quote from the respective article/post.
As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.
“Working with FMTC means we provide your affiliate deals to top-publishers via our automated feeds. We focus on quality content and make sure each deal is human verified.
Quality data takes time so there can be a delay in when your offers get added to our feed. We know that getting deals on publishers’ sites is of utmost importance, so we created our Premium Processing Queues. This expedites the verification process for premium merchants & OPMs.”
“In simple terms, affiliate marketing is the promotion of products and/or services to earn commissions through an affiliate program.
An affiliate program is a program that facilitates the relationship between online merchants and their affiliates — allowing the affiliate to promote that company’s products or services for a commission.”
Source: Rosalind Gardner
“Affiliate marketing evolves quickly, and it’s important to keep an eye on the new trends on the horizon. Some of these trends may or may not be a good fit for your business, but it’s helpful to be aware of other avenues your competitors may be using.
We’ll help you narrow these down into manageable approaches and some guidance on whether they’re a good fit.”
“Tradedoubler has today (February 28) unveiled plans for an open platform that aims to utilise blockchain technology to enable automated, direct and transparent relationships between advertisers and publishers. The publisher API is set to roll out on March 20 alongside a new publisher interface as the first application using this platform.”
“In this post, I’m going to introduce you to the concept, share my research, break down exactly what those successful marketers are doing in their simple lead funnels, and show how you can do it too.”
Source: Digital Attention Span
“Meredith generated $400 million in retail sales last year due to commerce integrations across a dozen of its sites, working with 400 retailers to post 40 million products. To expand its shoppable integrations, Meredith acquired Linfield Media, the six-person affiliate marketing company that runs PromoCodesForYou. ‘Our broader commerce strategy is to connect consumers to retailers, and provide a shoppable integration in the customer journey to influence sales,’ Andy Wilson, SVP of revenue, exclusively told AdExchanger. Meredith readers will start to see promo codes across the shoppable content they peruse. Transparency will be a differentiator, Wilson said. ‘We are extremely retailer-friendly,’ he said. Partners will see where and how promo codes drive consumers to buy. ‘The data we provide is fully transparent in terms of performance.”
Source: Ad Exchanger
“Statistics shows that 81% of brands use affiliate marketing programs and they continue to grow in popularity, due to their performance-based nature. It’s no wonder that retailers want to add this sales channel to their reach. However, it’s not just as simple as setting up an affiliate program and sitting back and watching the sales roll in. A successful affiliate marketing program requires oversight — recruiting the right affiliates for your program, ensuring all affiliates are engaged and active, policing inappropriate affiliate behavior, communicating with affiliates, and reporting, and analysis. This has been covered in more detail in the post about affiliate manager’s core responsibilities.
As a company, you want to make sure that your program is running efficiently and successfully. There are various ways to manage your affiliate program:”
Source: Affiliate Program Management
“Most people nowadays think that Facebook is banning all affiliate link posts. This is not true, and there’s nothing you need to worry about. Facebook allows affiliate link posts as long as they adhere to the community and page guidelines. If you want to know more how you can use Facebook to generate affiliate commissions without the risk of getting banned, here’s how you do it:”
Source: Foreign Policy
“The majority of e-commerce brands view voice ordering as an opportunity rather than a threat, suggesting that e-commerce companies should start to look at incorporating it into their future sales strategy. According to Feedvisor’s new survey, 43% of brands strongly agree that voice ordering is an opportunity, with a further 26% saying they somewhat agree.
In comparison, when asked if voice ordering is a threat for e-commerce brands, just 27% said they strongly agree that it is while 18% said they somewhat agree. A total of 55% said that they either somewhat or strongly disagree that this form of ordering is a threat. This shows that there is still some confusion as to whether voice assistants are going to be helpful or not when it comes to e-commerce sales.”
Source: Smart Insights
“Le Tote‘s attitude toward its affiliate marketing program is the more the merrier.
Le Tote, which is a subscription service for rental apparel and accessories, has about 400 affiliates in its growing network, says Jillian Scott, Le Tote’s digital marketing manager for acquisition and retention. About 20% of LeTote.com’s traffic stems from affiliates, and the marketing channel drives about 20% of sales as well, she says.
‘The more publishers you have in your network, the more likely it is to have your message out there,’ Scott says.”
Source: Digital Commerce 360
“According to marketing insights company ClickZ, ‘Influencer marketing will become a $10 billion industry by 2020.’ What’s more, ClickZ reports, ‘Marketers [84%] think that the measurement of ROI will be critical to the future success of influencer marketing.’ Clearly, influencers are here to stay—and they need to be treated like a grown-up marketing channel in your partnership repertoire. But just what does that mean?”
“It’s the moment you’ve been waiting for; the shortlist for the 2019 Performance Marketing Awards has been revealed, following what was indeed our most intense and insightful day of judging yet.”
If you have an affiliate industry story to share, let us know!