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Affiliate Marketing News 2-6-2019
Thanks for checking out this week’s edition of affiliate marketing news roundup! I’ve collected some interesting and timely affiliate marketing news pieces and blog posts from around the interwebs.
The text that accompanies each article is a quote from the respective article/post.
As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.
“If you want a quick break from your daily tasks, read these 12 fun facts! You may be surprised at what you don’t know.”
“Consumer behaviours and preferences are constantly evolving, alongside the rapid pace of technological change. In particular, 2018 saw a number of significant changes to this landscape, not least the prospect of Brexit and new laws governing how marketers go about their daily lives.
For these reasons, it was a timely opportunity to see how recipients of our marketing emails feel about the channel as part of the latest ‘Consumer email tracker 2019’ report. In an age of innovation and change, one of the most encouraging findings was that email remains central to how customers engage with brands across the countless touchpoints now available to them.”
Source: Smart Insights
“Here are the key results from our Influencer Marketing 2019 Study, along with a few other relevant recent statistics we found courtesy of NeoReach, Instagram, and Google Trends.”
Source: Influencer MarketingHub
“There are several sites that I follow that provide great tips on how to carry out some home projects and where to buy the necessary material. For these sites, valuable and engaging content is what attracts their readers and keeps bringing them back. We’ve all heard that ‘content is king’ and its true. Content is the core of online marketing and how we talk to an audience and attract traffic to a site. It’s necessary if you want to grow a successful business and is what turns prospective customers into buyers. Customers search the Internet for reviews and information about products to help them make informed buying decisions.”
Source: Affiliate Program Management
“You probably already have a social media presence on Facebook or Twitter, and possibly a blog as well. But if you really want to reach your target audience effectively and create an impression of your brand that lasts, you need to be creating videos.
Video marketing is one of the most effective methods of brand promotion there is. Here’s a look at why—and how you can use it to your advantage.”
Source: Marketing Profs
“Pepperjam, a leading affiliate marketing technology and services company, announced today that marketing technology and services veterans, Mike Flanagan and Don Gustavson have joined the company as Regional Vice President of Sales, East and Vice President of Agency Development & Strategic Partnerships, respectively. The expansion of Pepperjam’s leadership team comes as marketer adoption of its category redefining Ascend™ Affiliate Marketing Lifecycle Technology Platform continues to accelerate.”
“Instagram marketing tools offer a variety of features and functions. Some are designed to help you post better images, while others primarily help you streamline your posting process. There are also tools available that let you measure and track the results of your posts.”
“One of the most critical elements of a successful affiliate program is ensuring it does not heavily depend on a specific publisher segment. The affiliate contribution should be distributed amongst several types of publishers, such as coupon sites, voucher affiliates, technology partners (i.e. site solutions), sub-affiliate networks, and most importantly, influencers.
Each of the listed publishers bring different and unique value to the affiliate program as each has its own extensive reach and audience. Leaning on the extensive reach of these publishers can mean larger reach, more brand awareness, new customers, and a new affiliate marketing channel.”
“For our January AIM Spotlight, we are excited to introduce one of our newest team members – Adam Vania.
For the last eight years, Adam has been able to obtain both a strong sales and customer service background. In addition to these skills, Adam received his Bachelor of Arts Degree, in Marketing & Communications and throughout his academic career developed a keen understanding of SEO & CPC marketing. In a continuously changing industry, Adam believes it’s crucial to frequently think outside of the box, thus continually bringing fresh ideas to the table. When not working, Adam enjoys training in Brazilian Jiu Jitsu, reading books on behavioural psychology, and playing Donkey Kong with his two nieces.”
“It’s no secret that Performance Marketing on Instagram, Snapchat and other social networks is evolving and will deliver high-quality engagement for brands. People are increasingly turning to social media to learn about new products, with 76 percent of shoppers purchasing a product they discovered in a social media post. Brands are partnering with affiliates and influencers to generate leads, acquire new customers and increase ROI. Authenticity is key when it comes to selecting influencers and partners to promote your brand. People want to trust companies or influencers before they consider their content or purchasing their products. Performance Marketing via shoppable media will see significant growth in terms of the value it can bring to brands.”
“The right partnership effort — that is, optimizing your relationships with all of your revenue-generating partners — can help you score multiple touchdowns this year. You’ll make sure you are generating as much awareness of your retail brand as possible, with the best influencers on board. You’ll be certain you are properly evaluating your consumer journey and evaluating payment for your best partners. And you’ll take advantage of opportunities to track and measure your partner program and gain useful insights.”
“The Premier Affiliate Marketing and Online Performance Management Agency is pleased to announce the launch of our exclusive affiliate program with Piquant Post.
Piquant Post is a monthly subscription box that sends you a selection of handcrafted spice blends and curated recipes from a specific region or country. Each month is like taking a culinary tour of a new place! Along with your new spices are Piquant Post’s own chef-developed recipes, with shopping lists and step-by-step cooking instructions using their spice blends. You’ll also get online access to recipes, ingredient substitutes, and alternative uses.”
If you have an affiliate industry story to share, let us know!