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Affiliate Marketing News 2-4-2020
Thanks for checking out this week’s edition of affiliate marketing news roundup! I’ve collected some interesting and timely affiliate marketing news pieces and blog posts from around the interwebs.
The text that accompanies each article is a quote from the respective article/post.
As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.
“If you went to Affiliate Summit West, I hope you had a great time! My schedule was packed with meetings but I was able to attend a couple of keynotes and a session. The session was called ‘Consumer Behavior & The Coupons Ecosystem’ – presented by Daniel Flannery of Groupon.”
“Country spotlight is an ongoing series on the UK blog, where our team of local and global experts showcase what there is to know about key regions across EMEA.
This month, our Associate Account Manager, Edoardo Spadaro, shines the light on Italy.”
Source: Acceleration Partners
“If you’re an influencer or agency relying heavily on social media, you’ll need to know the latest usage trends on various social networks. Using this data, you can plan effective outreach and marketing programs.
But it can be a pain to search for the right data. To make your life easier, we have collated 42 essential social media statistics from verified sources. Check them out.”
Source: Influencer MarketingHub
“Affiliate campaigns have not changed much since their conceptualisation and adoption into the mainstream digital marketing channels. As marketing technology and the performance marketing landscape has developed over time, affiliate campaigns still serve a valuable purpose in the digital marketing ecosystem, despite the reluctance of evolving.”
“As a marketer, I love experiencing the inner dynamics of our profession from the other side. Our agency talks so much about the value of delivering best answer content and fully satisfying a searcher’s curiosities; recently I experienced this value first-hand.”
Source: TopRank Marketing
“By now you are quite familiar with the value of using influencer marketing to grow and develop your business. Working hand in hand with the right influencer can boost your brand’s marketing efforts by driving sales, reaching new audiences, improving the trustworthiness of your brand.”
Source: AM Navigator
“Whether you’ve been running an affiliate program for 10 years, or 10 months, regular auditing is an essential aspect of maintaining a successful affiliate program. It helps you determine whether your messaging and assets are up to date, your commissioning structure is on point and if your strategies need adjusting. It also helps you determine which of your partners are performing well and which are not. Armed with this knowledge, you can take the necessary actions to optimize your affiliate program.
To help you along, we’ve compiled a list of compelling reasons for conducting an affiliate audit, how to perform one and we’ve also included a link to download a quick-reference checklist of what needs to be checked.”
“A survey recently conducted by LinkedIn Learning shows that affiliate marketing is one of the most in-demand skills in 2020.”
Source: Acceleration Partners