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Affiliate Marketing News 2-27-019
Thanks for checking out this week’s edition of affiliate marketing news roundup! I’ve collected some interesting and timely affiliate marketing news pieces and blog posts from around the interwebs.
The text that accompanies each article is a quote from the respective article/post.
As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.
“Good news! We have added 2 new reports for our free and premium program manager accounts. The first one is an Ongoing Deals Report and the second is Real-Time Reporting. Here are the details on each one.”
“Connected Path managing partner, Anthony Clements explains why it’s time to change the ‘default’ mentality when running affiliate programmes.”
“For new affiliates, the most important question is ‘where do I start?’ Building a solid foundation will help ensure future success. If it’s worth doing, it’s worth doing right — the first time. So, kudos to you on doing the proper research as you build your foundation as an affiliate. Remember, sometimes you have to dig down before you start building up.
If you’re already an affiliate and are looking to brush up or for new ideas on how to be more effective, this is also going to be a great tool for you — so stay engaged. We have lots of new ideas, useful tips, and resources included.”
“Any successful new business has a detailed business and launch plan, ensuring every detail is covered. This approach needs to be applied to an expansion as well, taking into account all important market nuances and adapting your strategy accordingly across borders. Businesses who expand to new markets without doing their due diligence will most likely run into multiple problems that will hinder their growth. Here are my top tips to ensure success when expanding into new markets.”
Source: Acceleration Partners
“WordPress plugins enhance the capabilities of your WordPress blog. There are literally tens of thousands of WordPress plugins from which to choose, but I’ll make this easy on you.
Below is a list of my most frequently used WordPress plugins, along with descriptions of how I use them. Each of these plugins can be accessed through your WordPress Administration Panel by clicking Plugins > Add New and then entering its name in the resulting search bar at the top right-hand corner of the page.”
Source: Rosalind Gardner
“Metrics are the ‘scorecard’ of your digital marketing work. When these metrics, also known as key performance indicators (KPIs), are moving upwards, you’re winning the marketing game. When they’re trending downwards, you’re on the losing team (at least for now).”
Source: Smart Insights
“As we get further into 2019, Marketing Executives are trying to better understand their buyers’ journey and which marketing channels are contributing sales. They are trying to determine where and how to spend their marketing dollars in a way that drives the highest possible ROI, the most well defined cross channel transactions, and where their new customer acquisitions are really coming from.
In an effort to provide more clarity around what attribution strategies Marketing Executives should be looking at, Sarah Bundy spoke with attribution expert, Anthony Clements, about what attribution really is, and how companies should be thinking about investing in it this year.”
“Mobile World Congress 2019 has kicked off in Barcelona with a myriad of sessions for attendees to sink their teeth into. Below are 5 sessions that caught our eye.”
“If you are looking for a marketing method that is simple to track and monitor and also gives a good ROI, affiliate marketing is the solution for your toolbox. However, if you are new to the concept, you may not understand how it works or you might have preconceived ideas that are putting you off from progressing. To help you distinguish myth from fact and get a better appreciation of how affiliate marketing could work for you, we’ve answered some of the most common questions marketing managers pose.”
“Affiliate channels generate the highest returns of all of 7 For All Mankind’s digital marketing channels, Nicole Goldberg, digital marketing manager for Delta Galil USA Inc., the denim retailer’s parent company, tells Internet Retailer at Rakuten Marketing’s Dealmaker conference in Scottsdale, Arizona, this week.”
Source: Digital Commerce 360
“Can one be an affiliate without a website? If so, how can websiteless affiliate marketing be done?
This popular question is answered in my today’s post (and the corresponding video). You will not only find the answer to the core question, but also lots of examples to get your creative juices flowing.”
Source: AM Navigator
“2019 started off strong for Wickfire as the team attended the highly anticipated Affiliate Summit West conference in Las Vegas. At the conference, Wickfire CTO Jon Brown was a top presenter on product feeds in digital marketing.”
If you have an affiliate industry story to share, let us know!