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Affiliate Marketing News 2-20-019
Thanks for checking out this week’s edition of affiliate marketing news roundup! I’ve collected some interesting and timely affiliate marketing news pieces and blog posts from around the interwebs.
The text that accompanies each article is a quote from the respective article/post.
As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.
“If you’re a manager of any kind, you may be sitting in a place of leadership with the task of drawing new levels of success out of others and building a winning team. This is going to excite or scare you, maybe even both. You are looking for innovative and creative ways to help them excel but what you don’t want to do is fall into the trap of micromanagement.
First, let’s start by defining micromanagement. It is a management style where a manager closely observes or controls the work of subordinates or employees. Micromanagement generally has a negative connotation and can feel much like smothering to the employee. Three big dangers of micromanagement are; loss of trust, dependent employees and your own burnout.”
“SuperiorShare Group has launched an ‘easy-to-navigate’, in-house affiliate platform, built around the ‘concept of simplicity, flexibility and adaptability’.
The online casino’s new program has made it easy for affiliates to get trackers, marketing tools, and reports quickly and effectively. The flexibility of having an in-house system will allow the firm to expand beyond current limitations and offer more to its partners in the future. The SuperiorShare affiliate program will also be able to adapt as the industry changes and take advantage of new business opportunities that arise within the e-gaming industry.”
Source: Affiliate Insider
“With any pay-per-lead affiliate program there’s always a risk of receiving fake leads, but the beauty of affiliate marketing is that merchants pay only for qualified referrals. With proper affiliate program management, ultimately, all phony leads result in reversals of affiliate payouts, but how do you prevent these?”
Source: Affiliate Program Management
“As the most effective platform, it seems to be the right choice for your influencer marketing campaigns. Without the right influencers, however, you can’t produce the desired results even on Instagram.
Finding the best suited Instagram influencers for your niche can be challenging. Here are four essential tips that will help.”
“B2B doesn’t need to mean ‘boring to boring’ and yet much of business marketing has earned its reputation. In a world of information overload, buyers expect engaging content from sources they can trust.
So what’s the solution for marketers that want to break free of boring B2B marketing?”
Source: TopRank Marketing
Know How Affiliate Marketing Tracking Software Market Is Thriving Worldwide? Key Players Involved in the Study: Everflow, LinkTrust, AffTrack, Hitpath – Press Release
“HTF MI released a new market study on Global Affiliate Marketing Tracking Software Market with 100+ market data Tables, Pie Chat, Graphs & Figures spread through Pages and easy to understand detailed analysis. At present, the market is developing its presence. The Research report presents a complete assessment of the Market and contains a future trend, current growth factors, attentive opinions, facts, and industry validated market data. The research study provides estimates for Global Affiliate Marketing Tracking Software Forecast till 2025*. Some are the key players taken under coverage for this study are Everflow, LinkTrust, AffTrack, Hitpath, Impact Radius, Click Inc, HasOffers, Voluum, CAKE, and Post Affiliate Pro.”
Source: Digital Journal
“So… Let’s get one thing out in the open right from the beginning. I’m not a mathematician. Although I dealt with large formulas in many Macro Economics classes to finish college, I once had to use my 14 year old son (at the time) to help me and my team reverse engineer a revenue number from a commission percentage. My skills generally lie elsewhere (I’ve been told I make a mean Mai Tai and can waltz with the best of them).
But, I am going to venture near the world of mathematics and lay down a formula on you today. That formula? The formula for success for your affiliate marketing channel.”
“We do not need to convince you why influencer marketing is vital to your app’s success, but we will tell you how to advance cost-per-action (CPA) driven campaigns and amass new registrations and bookings.
Whether you are focusing on micro or macro influencers, the steps you take to find the right fit will allow you to communicate brand novelty with audience affinity, providing recognition, and trigger complete registrations of users who will continue using your app.”
“Here are some useful ways to grow your advertising portfolio, establish new affiliate partners and diversify your publisher mix.”
“Excel and Improve. Own It. Embrace Relationships. These are the three Acceleration Partners (AP) core values that I learned about very early in the interview process. At face value, they seem like goals people want to live up to every day. But after attending my first AP Summit, I quickly learned just how seriously these core values are taken within the organization and what they truly mean – especially when it comes to embracing relationships.”
Source: Acceleration Partners
“Valentine’s Day is all about celebrating relationships and raising a toast to love. But what if the thrill is gone after things have been just so-so for a long time? After all, lots of committed partners have to work hard to rekindle the original magic.
The same is true with your partner marketing: perhaps your efforts have paid off over the years, but now the bloom is off the rose. Maybe the old programs continue to get results, continue to drive volume, but they’re not bringing in the sort of high-value customers you’re hoping for. There are too many coupons, deals and loyalty points, but not enough out-of-the-box promotional ideas. Or you want to be more engaged, but there aren’t enough hours in the day to give each partner the attention they deserve.
So how do you get the spark back into your long-term relationships? How do you recreate that old partner passion? Here are some love-boosting tips:”
“This article will outline a few of the top ways ecommerce merchants can generate traffic and sales for their new online store with an effective ecommerce marketing strategy.”
Source: AM Navigator
If you have an affiliate industry story to share, let us know!