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Affiliate Marketing News 2-13-2019
Thanks for checking out this week’s edition of affiliate marketing news roundup! I’ve collected some interesting and timely affiliate marketing news pieces and blog posts from around the interwebs.
The text that accompanies each article is a quote from the respective article/post.
As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.
“Over the last year, we have made some significant improvements to our data processing so that your offers get to publishers faster. Much of these were due to expanding our data engineer team. We also made enhancements in our backend that allow engineers to process deals more quickly.
In addition to improving our overall processing times, we have recently created a new guarantee for our premium merchants and OPMs. Take a look at this exciting new promise!”
“Recent data privacy scandals have sharply focused the attention and regulators and lawmakers on big data, ad tech and direct marketing. In response, a growing patchwork of domestic and international data privacy bills are being rapidly bolstered and enacted.”
Source: Smart Insights
“Every so often the internet world goes crazy for a shiny new technology and people question whether or not blogging is still worthwhile. Here’s my take: Don’t throw in the towel on blogging just yet. Blogging is still not dead. Here are a few reasons why blogging is still alive and kicking:”
Source: Business 2 Community
“William Hill is set to review its UK media planning and advertising account, according to reports from marketing news portal CampaignLive.
Vizeum UK, a firm that has served as William Hill’s lead media planning and buying agency since 2011, has reportedly been asked to repitch to the FTSE-listed bookmaker.”
Source: Affiliate Insider
“There has to be some data we can look at to determine the value of the coupon category, yet it’s too often missing from affiliate strategies. So, in an effort to get more clarity on this issue—and since I haven’t actually managed a program personally in quite some time, thanks to the amazing team that I have had at JEB—I reached out to my team and to others in our industry to see if there was data that sheds some light on the coupon affiliate topic.”
“In early January, the AvantLink team headed to Las Vegas for Affiliate Summit West 2019 (ASW 19) as a Silver Sponsor. Members of the account management and business development teams descended upon the action. They observed few common themes of the show: the importance of having a strong brand, why content is (still) king, and how to capitalize on influence. In many ways, they’re not dissimilar.
At the core of these three themes is human behavior – tapping into what drives individuals to make decisions & take action, like buying what you’re selling. Read on to see how you can put these concepts to use in your own business.”
“Here at AP we recently launched our own book club, an internal initiative which cultivates professional reading across the AP team.
The world of affiliate marketing is ever-changing, and we want to share some of our top reads with you all. From the basics of affiliate marketing through to professional development books that will help you excel in the world of affiliate marketing; our hand-picked reading list covers it all.”
Source: Acceleration Partners
“I am CMO at Partnerize. We are a SaaS company that makes it easy for leading brands to form and manage all types of business partnerships. In my role, I am responsible for marketing across all regions — Americas, EMEA, and APAC.
What made this job so appealing to me when I was interviewing was the spirit of this company. This tenacity to do things better than others, and better than we did yesterday. My experience since joining has affirmed that sense I got when I first met Mal Cowley, our CEO. Since joining, I have not had one conversation with anyone in this company that didn’t end with…what else can I do? That’s how I’ve always lived my professional life, and now I have been fortunate enough to join a team of 200+ people who do the same.”
Source: MarTech Series
“How do you start an affiliate marketing program?
It isn’t rocket science, and in this post I’d like to show you how to create your own affiliate program in 5 straightforward steps.”
Source: AM Navigator
“Search engines consider every page on your website as a potential landing page. If the page can be accessed by a user, it will be crawled and indexed by search engines. Therefore, it is your job to ensure it’s of good quality.”
“Back in December, Google announced its intention to shut down Google+ (Google Plus).
On February 1st, they sent an email out to consumer (personal) account users notifying them that the service would officially close on April 2nd due to low usage.”
“Publisher Condé Nast is melding the magazine’s editorial content and e-commerce with the launch of the digital new sub-brand, VogueWorld.
VogueWorld is an expansion of Vogue’s existing street style package, which began back in February 2018 and profiles influencers across the globe. The new platform will rely on an affiliate link model through Skimlinks, Amazon and direct retailers to increase streams of revenue for the title.”
If you have an affiliate industry story to share, let us know!