We may earn money or products from the companies mentioned in this post.
Affiliate Marketing News 2-11-2020
Thanks for checking out this week’s edition of affiliate marketing news roundup! I’ve collected some interesting and timely affiliate marketing news pieces and blog posts from around the interwebs.
The text that accompanies each article is a quote from the respective article/post.
As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.
“Happy Valentine’s Day from FMTC! Not everyone may celebrate this day of love but if you’re in the retail business, you know it’s a great opportunity to make sales. While you’re buying or selling Valentine’s Day gifts this year, here are some fun facts you can share!”
“As part of its continuing quarterly webinar series, the Industry Advancement Council invites PMA members to spend an hour networking and discussing how new changes to the California privacy laws impact our industry.”
“The Q1 travel peak is well under way once again, as consumers banish the post-holiday blues with thoughts of booking vacations for the year ahead.”
“ASW was a jam packed three days of thought leadership, networking and fun. In connecting with current and new partners, this annual conference enabled us to align growth and optimization strategies with our clients early in the year when it counts most. A special highlight for our team this year was the exclusive launch of the 20th anniversary edition of the Awin Report (our annual guide to the global affiliate industry), which recaps and celebrates 20 years of affiliate marketing, and at its inception, 20 years of business for Awin and ShareASale.
Read all of our highlights from the conference below:”
“One of the biggest feats in today’s retail landscape is figuring out how to connect the digital world to the in-store shopping experience. In collaboration with account managers Kaitlyn Williams and Christina Rafie from OPM Pros, Samia Liamani shares insights on site-to-store initiatives, how to run them through the affiliate channel, and important steps to consider before diving in.”
“Influencer marketing has been increasing in popularity for years, as more brands discover influencers to be some of their most effective marketing partners. But influencers can also be one of the most difficult partners to measure since they work across multiple channels and platforms. Luckily for performance marketers, there’s a simple solution: clickless tracking via promo codes.”
“Many primary sales channels’ playbooks make the claim that conversion rate is the sole responsibility of the brand and their website, yet this isn’t 100% accurate.
Marketers that work in the affiliate space can absolutely have a profound effect on your conversion rate—and it can be accomplished by employing a 4-point checklist.”
“Maintaining transparency throughout social media isn’t as difficult as we might think it is for affiliate marketers. Let’s break it down into a few areas where we can increase our transparency on social media to help build trust with our followers.”