Affiliate Marketing Industry News Roundup 12-5-2018

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affiliate marketing industry news roundup

Affiliate Marketing News 12-5-2018


Thanks for checking out this week’s edition of affiliate marketing news roundup! I’ve collected some interesting and timely affiliate marketing news pieces and blog posts from around the interwebs.

The text that accompanies each article is a quote from the respective article/post.

As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.


Meet FMTC in Las Vegas at Affiliate Summit West ’19!


“Will you be at Affiliate Summit West next month? If so, we’d love to meet with you! #ASW19 is taking place January 6th-8th at the Paris Las Vegas Hotel. This premier performance marketing event is a great place for you to learn more about the industry and also network with hundreds of companies.”

Source: FMTC


FMTC Announces Acquisition of Coupilia


“Austin, TX based affiliate deal feed provider FMTC this week announced its acquisition of Coupilia, a Kirkland, WA based affiliate deal feed provider and sub-affiliate network.”



Instagram’s New Features for Holiday Shopping 2018


“Influencer marketing widely revolves around Instagram. Instagram is the favorite platform for sharing sponsored content, photos and links to shop products. This platform is one of the most popular social media platforms for influencer marketing.

Since things change so fast in digital marketing, it’s important to stay up-to-date on what’s new. With Instagram, there are lots of new features unrolled lately. Notably, Instagram recently announced features to reduce influencer fraud, which is fantastic news for advertisers looking to partner with social media influencers.”

Source: Fresh Press Media


What CMOs Need To Know About Partner Marketing


“As the consumer media environment evolves, every marketer needs to find new ways of reaching and connecting with people. One area that I’ve noticed has become increasingly popular is performance-based partner marketing.

With this form of marketing, a brand works with another entity (another brand, publisher, influencer, etc.) to drive site traffic and sales. When a person makes a purchase, the referring partner receives a commission or bounty for their efforts.”

Source: Forbes


How to Effectively Grow Your Affiliate Marketing Program by Attending Industry Trade Shows


“There are lots of affiliate marketing events each year. Along with network conferences, trade shows and expos, there is no shortage of events to attend. We have a detailed list on our blog of the 2018 conferences and we will be updating you soon with a list of 2019 conferences.

While it can be time-consuming and expensive to attend these events, they are so beneficial and an important part of your job. So as you peruse the list and decide on what conferences you should attend, let’s look at why you should attend these events.”

Source: AM Navigator


Influencer Marketing is Fast Becoming the Key Part of the Digital Marketers’ Budget Mix


“Admitad India & The Internet and Mobile Association of India (IAMAI) jointly organised a Business Breakfast on ‘Influencer Marketing, on 29 November in Gurgaon.

The event was mainly focused on creating an awareness about affiliate marketing among bloggers and influencers and support of influencer marketing campaigns. There was quite a deep discussion of how Admitad, being a global affiliate network, is providing a platform for influencers to work with various advertisers within India as well as worldwide. ”

Source: AdAge India


Affiliate Marketing: Five Tips to Boost Your Affiliate Income


“Affiliate marketing is a very promising way to add to your income even if you don’t plan on dedicating a ton of time and energy. That being said, there are some simple yet effective ways that you can boost your affiliate income. We’re going to look at the top five ways to boost your affiliate income and the specific impacts that they can have upon your portfolio.”

Source: Hitech Gazette


Spanish affiliate marketing spend up 49.8% for Q3 2018


“The Spanish gambling authority Dirección General de Ordenación del Juego (DGOJ) has published its Q3 2018 results, with affiliate marketing spend rising to €7.4 million, a 49.8% year-on-year increase.”

Source: Affiliate Insider


Awin + ShareASale announce global sponsorship at Affiliate Summit West


“Bolstered by Awin and ShareASale’s long-term success as joint titanium sponsors, and a growing investment from Awin at Affiliate Summit APAC 2018, this new commitment reflects the unique position these conferences provide to connect with key brands and affiliates within the performance marketing industry on a global scale.”

Source: ShareASale


Where Will Shopify Inc. Be in 5 Years?


“Don’t look now, but Shopify (NYSE:SHOP) is staging a spunky little comeback. Shares of the e-commerce platform provider have moved higher for four consecutive trading days, soaring 17% in the process. Outside of a well-received third quarter late last month, this week’s rally is the first sign in weeks that Shopify is clawing its way back into favor.”

Source: The Motley Fool

TradeTracker Opens New Office in Argentina as Part of Global Expansion


“Award-winning performance marketing platform TradeTracker has launched a new office in Buenos Aires, Argentina as it continues its fast-paced global expansion. TradeTracker already provides its cutting-edge services to numerous markets around the world and has the widest coverage of all affiliate networks in Europe. The office will serve its products to advertisers and affiliate from Buenos Aires beginning on November 26.”

Source: PerformanceIN

If you have an affiliate industry story to share, let us know!