Affiliate Marketing Industry News Roundup 12-19-2018

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affiliate marketing industry news roundup

Affiliate Marketing News 12-19-2018


Thanks for checking out this week’s edition of affiliate marketing news roundup! I’ve collected some interesting and timely affiliate marketing news pieces and blog posts from around the interwebs.

The text that accompanies each article is a quote from the respective article/post.

As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.


2018 Christmas Spending


“Christmas is only 1 week away and you can bet there are still some last-minute shoppers trying to find the perfect gift. Curious to know what shoppers planned on spending this year on gifts? The American Research Group conducted a study to find out just that.”

Source: FMTC


Sprint Expands Usage of Partnerize As Its Exclusive Affiliate Program Management Solution


“Partnerize, the leading provider of partner marketing software for global brands, today announced that its engagement with Sprint has expanded beyond its initial Boost Mobile assignment to encompass all of the mobile carrier’s affiliate business. Partnerize was selected as the exclusive partner and affiliate program management solution for Sprint’s prepaid brand, Boost Mobile, in March. Swift technology integration and strong results for the Boost assignment led to the consolidation of all Sprint consumer affiliate programs on the Partnerize platform.

Source: GlobeNewswire


How to Use a Content Calendar to Save Time & Reduce Stress


“Simply put, a content calendar defines what content you share and when. For most people, it’s not only a simple calendar but the picture of an entire content strategy.”

Source: Fresh Press Media


5 Overused SEO Phrases to Nix & 5 Hot Phrases That Are In


“There are countless overused SEO phrases out there that just seem to keep on living, even though the search landscape has never remained static.

Today, we’re going to go into the top five overused SEO phrases to consider using a little less, and five hot phrases that are critical to online marketing success in 2018, 2019 and beyond.”

Source: SEJ


The Key to SEO & Content Marketing Success: Understanding Search Intent


“At TopRank Marketing, we call this SEO and content strategy striving to be the best answer for your audiences—wherever and whenever they’re searching. But where do you start?

It starts by understanding there are different types of intent. From there, there are steps you can take to create a more data- and intent-informed SEO and content marketing strategy.

Below, we dive into the different categories of search intent, as well as provide some starting steps for strategically mapping your content to what your audience is really asking for.”

Source: TopRank Marketing


Study scrutinizes hidden marketing relationships on social media


“Federal regulators require social media personalities to alert their viewers to promotional payments for products and gadgets shown on their channels, but an analysis by Princeton University researchers shows that such disclosures are rare.”

Source: Princeton University


PMA Announces 2019 Board of Directors


“Congratulations to 5 new members of the PMA Board of Directors, who were elected by the membership this past month:”

Source: PMA


Tips for building a healthy affiliate relationship


“When you are thinking about joining an affiliate program, it’s important that you know as much as possible about the program before agreeing to the affiliate terms. Below are some top tips you can focus on to help you achieve a healthy relationship with the operators you decide to promote.”

Source: Affiliate Insider


How businesses can use affiliate marketing to boost revenue generation


“Many factors will influence the ability of any business to succeed in the 21st century, but chief amongst these will be its web presence. As well as offering a portal into the retail aspect of any organization, a website will provide a platform for customer engagement through news bulletins, blog articles, forums, and many other options.

Affiliate marketing, a way of promoting someone else’s products in return for a commission, combines these attributes. So if you have ever considered tapping into an cpa affiliate network as a means of boosting revenue, here’s what you need to know.”

Source: Gazette Review


Impact on Affiliate Recruitment, Scalability and the Role of CMOs in the Industry


“We caught up with Impact’s first-hire CMO, Scott Brazina, who’s been with the company for a year now and is just one of many CMOs leading the way in the performance marketing channel. Impact’s co-founder, Todd Crawford, also joined us and shared his incredible knowledge as we delved into what the current state of affiliate marketing looks like, Impact’s progress in the channel, and where they see performance marketing heading in the next few years.”

Source: impact

Affiliate Marketing Trends to Watch in 2019


“However exciting of an affiliate marketing ride 2018 has been, it’s coming to an end; and it’s time for us to bring you our annual compilation of expert predictions on the trends to watch in the coming year 2019.”

Source: AM Navigator

Robert Glazer and Helen Southgate Named in PerformanceIN’s 2018 Top Performance Marketers List


“We have fantastic news to share as we approach the end of the year! Acceleration Partners (AP) CEO, Robert Glazer and EMEA Managing Director, Helen Southgate have been named to PerformanceIN’s 50 Top Performance Marketers List of 2018.”

Source: Acceleration Partners

If you have an affiliate industry story to share, let us know!