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Affiliate Marketing News 11-5-2019
Thanks for checking out this week’s edition of affiliate marketing news roundup! I’ve collected some interesting and timely affiliate marketing news pieces and blog posts from around the interwebs.
The text that accompanies each article is a quote from the respective article/post.
As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.
“With Halloween now passed, it is officially the holiday season! I personally don’t like to skip right from Halloween to Christmas and leave out good ole Thanksgiving. I always wait until after Turkey Day to put up holiday decorations and listen to Christmas music, just so I’m not tired of them by Christmas Day. One thing I do not wait for, however, is shopping for gifts. You never know when you’re going to find the perfect gift for family or friends so I start looking early.”
“In this post, we will review the most dangerous 20 and their implications. The list is by no means exhaustive, and our very own Geno Prussakov covers no less than 40 merchant and manager mistakes in his book, Affiliate Program Management: An Hour A Day.”
Source: AM Navigator
“In this full comprehensive guide to earning money on Instagram – I’ll show you how from no account, to begin earning thousands a month. And do this all within a month, and your spare time.”
Source: The E-Commerce Entrepreneur
“With 2020 just around the corner, James Maley, head of business development at RevLifter, shares tips on how affiliates can be successful next year.”
“Spotting fake followers and bots is a top concern for 42% of marketers, but there are certain steps you can take to increase real-deal engagement and spot quality influencers.”
“The nominations have been submitted, and I am happy to present the nominees for the open spots on our Board of Directors. Members will soon receive an email with their company’s unique Company Voting ID to vote on the ballot. In order to ensure that each company only gets one vote, it is imperative that companies look out for this email and vote accordingly. Voting will begin on November 2, and votes must be submitted by November 30. Thank you to all who participated in nominations!”
“Marketers looking to increase their reach are incorporating influencer marketing into their strategies and teaming with personalities who have attracted large followings on their social media platforms. Yet while the popularity of influencer marketing continues to grow, many brands remain unclear about the smartest way to adopt the influence of social media personalities to reflect the needs of their brand.
Here is our quick guide on the 10 most effective approaches to creating a successful influencer marketing campaign.”
“Here at JEBCommerce, we pride ourselves on being experienced in managing affiliate programs within the fashion and apparel industry. In fact, in the last 15 years, we’ve driven over 350 Million Dollars in affiliate channel revenue. We also pride ourselves on sharing our hard won knowledge with the industry. Check out these five mindsets we recommend you consider when managing your own fashion and apparel affiliate program:”
“Whether your goal is to boost brand awareness, site traffic, leads, engagement or sales, working with influencers can help you succeed in reaching it. If you’ve made the decision to work with influencers for the first time, it can seem a little overwhelming. You might think of it as a strange new world in the marketing universe.
But, whether you know it or not, you’re probably already familiar with many elements of influencer marketing. That’s because influencers have been around in one form or another as long as marketing has.”
“Peer-to-peer marketing is the fastest growing channel for brands, and it’s no surprise. The ‘power of the peer’ has now proven up to 79% of online purchases made today with conversion rates on average of 10-12%. Moreover, 70% of millennials prefer peer recommendations over celebrity endorsements because they are regarded as more authentic.”
“Instagram is offering consumers the opportunity to check out directly inside the app. Instagram is a visual platform, with many of its influencers excelling in some form of aesthetic, whether it’s photography, fashion, interior decorating, food and so much more. When users see a product they just have to get, there are now fewer barriers to purchase.
So, what does this mean for e-commerce, and how can your business get in on it? Here are a few things to consider:”
Source: iAffiliate Management
“End-of-year program performance evaluation is a critical part of identifying where improvements can be made and what new strategies can be applied to keep your affiliate program on a growth path heading into a new year.”
Source: Acceleration Partners