Affiliate Marketing Industry News Roundup 11-21-2018

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affiliate marketing industry news roundup

Affiliate Marketing News 11-21-2018


Thanks for checking out this week’s edition of affiliate marketing news roundup! I’ve collected some interesting and timely affiliate marketing news pieces and blog posts from around the interwebs.

The text that accompanies each article is a quote from the respective article/post.

As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.


Google’s Allowing Comments on SERPs – Let The Conspiracies Begin!


“It could potentially also open up the doors for affiliates to post their links or custom coupon codes that fire sales back to their accounts and directly from your trademark searches. Same goes for influencers ‘use my coupon and save’ directly on your own search results.”

Source: Adam Riemer


Why Influencer Marketing Requires Chemistry Between Brands & Influencers


“A mutually beneficial partnership between advertisers and influencers requires chemistry.

Advertisers find numbers helpful when measuring followers, monthly visits, engagement, and more. However, once you’ve weeded out some good candidates, there’s still more work to do. Some items can’t be measured quantitatively but are essential to a successful campaign.

There are some hidden elements in perfect partnership between advertiser and influencer. These can’t be measured quantitatively but are essential to a successful campaign. We’ll take a look at three of them below.”

Source: Fresh Press Media


Want Absolute Partnership Clarity? Use Dynamic Payouts


“Good relationships start with trust. Great partnerships—the kind that drive real growth—require absolute clarity, especially when it comes to fair payment along the customer journey. That’s what you gain with Radius’s Dynamic Payouts—clarity into fair payment structures plus the ability to approach partners in a whole new way and deliver growth.”

Source: impact


Now the dust has settled on GDPR… what’s next?


“GDPR had a huge impact on the way that we work as marketers. For affiliates even more so as the need to hold compliant marketing data for customers was prioritised. After a mild flurry of panic around the deadline date we look at how this has impacted the day to day running of online and affiliate business.”

Source: Affiliate Insider


9 Tips for Creating Successful Instagram Marketing Campaigns


“If you want to launch a product, connect with new customers, or build your brand’s reputation, an Instagram campaign can help you achieve your goal—as long as you set yourself up for success. In this post, we’ll introduce you to different types of Instagram marketing campaigns and share tips for running an effective campaign.”

Source: Hootsuite


8 Reasons Why Small Businesses Should Use Affiliate Marketing


“Affiliate marketing is the process of you choosing and working with other people and businesses that market your products and send traffic to your site. You pay those people or businesses, called affiliates, a commission on each conversion. It’s a great marketing tactic for small businesses because you only pay commissions for sales after they occur. Here are some other points to consider:”



5 Ways to Manage Your Social Media Over the Holiday Vacations


“Last month, Jay Baer presented a fantastic webinar with our friends at on how to effectively manage social media during this most wonderful time of the year. Here is a recap of the best tips from Jay and ICUC. Shore up your social media plan by taking these five steps before the holidays descend on us in full force.”

Source: Convince&Convert


Great Affiliate Marketing is About Data-Driven Partnerships with Todd Crawford – Affiliate Marketing Legends Interview Series


“Following the encouragingly warm reception of the first interview in our new ‘Affiliate Marketing Legends’ series, I am excited to bring you the transcript of the conversation I’ve had with my newest guest. If you are in affiliate marketing, but haven’t heard his name or seen him talk, you’ve probably been living under a rock. Todd Crawford is a truly legendary figure to this industry.”

Source: AM Navigator


4 Ways Understanding Your Content & Your Audience Can Help You Achieve Conversions


“Whether you are a content marketer, e-commerce merchandiser or a digital media publisher, improving conversions is probably high up on your list of goals. What counts as a conversion could differ based on the business model, but it is undeniable that the key to optimizing for conversions is the correlation between the behavior of your audience and the content they interact with.”

Source: MarTech Advisor


Key Takeaways from New FTC Disclosure Settlement


“Just when it seemed like things were getting quiet with the FTC regarding disclosure and I was thinking that the new administration didn’t care so much about it, a new settlement was announced today regarding commercial endorsements. (If you want to see all of my research and updates on FTC disclosure, this post tracks them: Affiliates Take Note: New FTC Disclosure Guidelines)”

Source: Tricia Meyer

Content is king: Why affiliates should harness the power of content marketing


“Defined by the Content Marketing Institute as ‘a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action,’ content marketing ought to be an essential component of your sports betting affiliate site.

That said, it’s a technique that’s often overlooked by affiliates, with many instead opting for pay-per-click (PPC) advertising, social media advertising or other methods of traffic generation. While these methods all have their own value, the super-targeted traffic that content marketing brings is ideal for conversion.”

Source: Affiliate Insider

If you have an affiliate industry story to share, let us know!