Affiliate Marketing Industry News Roundup 11-19-2019

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affiliate marketing industry news roundup

Affiliate Marketing News 11-19-2019

 

Thanks for checking out this week’s edition of affiliate marketing news roundup! I’ve collected some interesting and timely affiliate marketing news pieces and blog posts from around the interwebs.

The text that accompanies each article is a quote from the respective article/post.

As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.


 

2019 Holiday Shopping Reports – See What’s Expected for this Season!

 

“As online shopping continues to grow each year, I wanted to provide details on what you can expect from shoppers. Here is a sneak peek of two reports about this holiday season (you are able to purchase or download the full reports if desired).”

Source: FMTC

 


Five Reasons Direct-to-Consumer Retailers and Affiliate Marketers Belong Together

 

“TUNE reveals five reasons why direct-to-consumer retailers and affiliates belong together.”

Source: PerformanceIN


 

How to Create an Influencer Marketing Strategy That Will Get You Results in 12 Weeks

 

“In this blog post, we’re going to take you through the 4 simple steps to help you create a complete influencer marketing strategy that is going to get you real results, quickly. So read on for a quick masterclass, or download our full Complete Guide to industry & B2B Influencer Marketing here.”

Source: Onalytica

 


 

Affiliate Program Marketing Guide: How to Spread the Word About Yours

 

“Have you decided to turn to affiliate marketing to drive leads, sales, and gain new customers? If you play your cards right, this decision will surely benefit your business and your brand. But, before you expect any results, you will have to invest some time and effort into marketing your affiliate program.”

Source: AM Navigator


 

6 Ways Influencers Can Serve the Music Industry

 

“I’ve had a particular interest in the #musicindustry since high school which led me to go to school for Music Business at Full Sail University. One thing that I have learned is that the music industry is ever changing. It’s very rare that you catch fans in line outside of a brick & mortar retailer waiting for the new album released from their favorite artist. In this new digital world, everything is at the fingertips and it’s literally so much ‘untapped’ potential to bring awareness to albums/songs and even drive low funnel KPIs via Influencers.”

Source: IZEA


 

How will Black Friday, Cyber Monday and the Golden Quarter unfold in 2019?

 

“While Black Friday and Cyber Monday have seen the hyperbole surrounding it decrease in some markets in recent years, it continues to be a peak trading day on the Awin and ShareASale networks. But with fellow November retail events Singles’ Day and Click Frenzy encroaching on Cyber Weekend’s Q4 dominance, what will the results look like for 2019’s Golden Quarter?”

Source: ShareASale

 


 

Improving Return on Ad Spend

 

“Return on advertising spend (ROAS) is a metric that measures how well your partnership marketing campaigns are working. What’s going over well, and what’s falling flat. It allows you to pivot or leave well enough alone. It’s the amount of partner revenue you’re getting from each specific marketing channel in relation to the amount you’re spending to get it. It sounds very similar to Return on Investment (ROI), but there’s one key difference: ROAS is a ratio of how much you spend vs. how much you earn, while ROI is the amount you earn after your expenses.

Here are a few ways to strategically approach improving return on ad spend:”

Source: iAffiliate Management

 


 

Why California’s New Data Privacy Law Matters to Marketers Everywhere

 

“Be compliant or be complacent. These are the two options facing brands and marketers today, as data privacy laws continue to increasingly take hold.

For those paying attention, it’s been clear for some time that Europe’s GDPR regulations were only the beginning of a global effort to formalize and enforce protections for internet users and their personal data. But with California’s landmark privacy legislation, CCPA, set to become enforced in 2020, data privacy is no longer a distant foreign concern for American businesses, if it ever was.”

Source: TopRank Marketing


 

How to manage a global programme with different market nuances

 

“Affiliate marketing is an ideal, low-risk, performance-based model for companies looking to expand globally. That being said, it is essential to research your global affiliate activities to ensure you get the most of your budget. A domestic affiliate strategy cannot be rolled out at a global scale. For global affiliate marketing success, incorporate these tips into your strategies.”

Source: Acceleration Partners


 

4 Ways to Increase The Efficiency Of Spend In Your Affiliate Program

 

“An Affiliate Channel is a very efficient way to spend your marketing dollars. In fact, a recent study found that the affiliate channel ranked #1 for Customer Acquisition. Pair that with the low cost-per-acquisition (CPA) structure of affiliate marketing, and you have an incredible model for incremental scalability.

All that said, once your affiliate program is humming along, there’s always ways to maximize your affiliate budget and ‘trim the fat’ of any excess spend that may be holding you back.

Here are 4 ways to increase the efficiency of your spend in your affiliate program, without scaling the program back in any way.”

Source: JEBCommerce

 


 

If you have an affiliate industry story to share, let us know!