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Affiliate Marketing News 11-19-2019
Thanks for checking out this week’s edition of affiliate marketing news roundup! I’ve collected some interesting and timely affiliate marketing news pieces and blog posts from around the interwebs.
The text that accompanies each article is a quote from the respective article/post.
As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.
“As online shopping continues to grow each year, I wanted to provide details on what you can expect from shoppers. Here is a sneak peek of two reports about this holiday season (you are able to purchase or download the full reports if desired).”
“TUNE reveals five reasons why direct-to-consumer retailers and affiliates belong together.”
“In this blog post, we’re going to take you through the 4 simple steps to help you create a complete influencer marketing strategy that is going to get you real results, quickly. So read on for a quick masterclass, or download our full Complete Guide to industry & B2B Influencer Marketing here.”
“Have you decided to turn to affiliate marketing to drive leads, sales, and gain new customers? If you play your cards right, this decision will surely benefit your business and your brand. But, before you expect any results, you will have to invest some time and effort into marketing your affiliate program.”
Source: AM Navigator
“I’ve had a particular interest in the #musicindustry since high school which led me to go to school for Music Business at Full Sail University. One thing that I have learned is that the music industry is ever changing. It’s very rare that you catch fans in line outside of a brick & mortar retailer waiting for the new album released from their favorite artist. In this new digital world, everything is at the fingertips and it’s literally so much ‘untapped’ potential to bring awareness to albums/songs and even drive low funnel KPIs via Influencers.”
“While Black Friday and Cyber Monday have seen the hyperbole surrounding it decrease in some markets in recent years, it continues to be a peak trading day on the Awin and ShareASale networks. But with fellow November retail events Singles’ Day and Click Frenzy encroaching on Cyber Weekend’s Q4 dominance, what will the results look like for 2019’s Golden Quarter?”
“Return on advertising spend (ROAS) is a metric that measures how well your partnership marketing campaigns are working. What’s going over well, and what’s falling flat. It allows you to pivot or leave well enough alone. It’s the amount of partner revenue you’re getting from each specific marketing channel in relation to the amount you’re spending to get it. It sounds very similar to Return on Investment (ROI), but there’s one key difference: ROAS is a ratio of how much you spend vs. how much you earn, while ROI is the amount you earn after your expenses.
Here are a few ways to strategically approach improving return on ad spend:”
Source: iAffiliate Management
“Be compliant or be complacent. These are the two options facing brands and marketers today, as data privacy laws continue to increasingly take hold.
For those paying attention, it’s been clear for some time that Europe’s GDPR regulations were only the beginning of a global effort to formalize and enforce protections for internet users and their personal data. But with California’s landmark privacy legislation, CCPA, set to become enforced in 2020, data privacy is no longer a distant foreign concern for American businesses, if it ever was.”
Source: TopRank Marketing
“Affiliate marketing is an ideal, low-risk, performance-based model for companies looking to expand globally. That being said, it is essential to research your global affiliate activities to ensure you get the most of your budget. A domestic affiliate strategy cannot be rolled out at a global scale. For global affiliate marketing success, incorporate these tips into your strategies.”
Source: Acceleration Partners
“An Affiliate Channel is a very efficient way to spend your marketing dollars. In fact, a recent study found that the affiliate channel ranked #1 for Customer Acquisition. Pair that with the low cost-per-acquisition (CPA) structure of affiliate marketing, and you have an incredible model for incremental scalability.
All that said, once your affiliate program is humming along, there’s always ways to maximize your affiliate budget and ‘trim the fat’ of any excess spend that may be holding you back.
Here are 4 ways to increase the efficiency of your spend in your affiliate program, without scaling the program back in any way.”