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Affiliate Marketing News 10-29-2019
Thanks for checking out this week’s edition of affiliate marketing news roundup! I’ve collected some interesting and timely affiliate marketing news pieces and blog posts from around the interwebs.
The text that accompanies each article is a quote from the respective article/post.
As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.
“FMTC now offers a turnkey solution to host and display your coupons. We have partnered with Focus, a skin of the Thesis theme available on WordPress. Focus is a clean and simple skin designed to display coupons from your selected merchants. You’ll have control over which merchants you display, and you’ll also have control over design options such as adding your own logo, custom site colors, navigation, and more.”
“On the 22nd and 23rd of October, over 3,000 delegates from across the Performance Marketing Industry attended the much anticipated and sold out PI LIVE conference in the Central London at Old Billingsgate. The conference bought together advertisers, affiliates, networks, agencies and tech providers for two days of networking, learning and knowledge sharing.”
Source: Acceleration Partners
“You may have noticed that marketing has changed, and for affiliate marketing agencies, OPMs and intermediate professionals, this has been the challenge of a lifetime. And yet, where we now stand makes perfect sense. No longer are brands solely fighting it out at the moment of purchase (although this will forever remain the case to a certain extent) but are changing the conversation much much earlier on in the process.
That is because the conversation is no longer focusing on ‘what does the user want to buy?’ but rather ‘why does the user want to buy?” The conversation has changed, and the new buzz word is customer intent.”
“Imagine discovering a new brand on Instagram and visiting the company’s website to purchase one of their products. If their website promoted a different message or campaign than the one you found on their Instagram account, you’d have a hard time understanding the gist of the brand, right?
Integrated marketing exists to eliminate these disparities and differences regardless of how or when a customer interacts with your brand. It’s similar to multi-channel marketing, except integrated marketing is what aligns the message you’re sharing on all of those channels.”
“In this webinar, Rob Davinson from Awin’s global strategy team discusses the topic of consumer disloyalty and provides a selection of illustrative case studies demonstrating how affiliate partners are providing this value to brands around the world.”
“While each landing page of a website is important, it’s time to think beyond your standard web pages. Creating extra landing pages that house specific products or information can be extremely beneficial. This can be done by adding a blog to your site or a section that is strictly content driven with lookbooks, style guides, infographics, etc. These extra pages allow you more opportunities to get eyes on your brand and products, leading to more conversions.”
Source: All Inclusive Marketing
What the Wall Street Journal Missed: Advertisers Don’t Have to Wonder Who’s Listening to Influencers
“This week’s news stopped me dead in my tracks. No, not that news. Not that news either. Okay, surreal headlines hit us about a dozen times a day now.
But the Wall Street Journal’s piece, ‘Online Influencers Tell You What to Buy, Advertisers Wonder Who’s Listening’? That really got me. Suzanne Kapner and Sharon Terlep’s account of influencer marketing gives an accurate (if not a little bleak) assessment of the channel’s trials. But ultimately, it’s a story about the trends and strategies that have brought us to the current state— not where the market’s moving in response.”
“Below, we’ll go into more information on what affiliate marketing is for bloggers, how you can incorporate it into your overall content marketing strategy, and what you need to do to get started.”
Source: AM Navigator
“Looking to begin an affiliate or partner marketing program? Great! Confused about the types of affiliates you can find and work with? You’re not alone. There’s a lot of information out there, and it can be difficult to know exactly which type of affiliate is best for your business. You’ll find that your specific affiliate or partner program may only be applicable to a handful of partners. Or your program might be flexible enough to impact them all. Knowing your audience is always critical to a successful business.”
Source: iAffiliate Management
“With Q4 in full swing, I find myself thinking of ways to help my team be as efficient as possible. We have retail merchants sending us new daily deals, flash sales, or really big site wide discounts and we want the quickest way to get these into the hands of our publishers. We can quickly upload offers, knowing they are automatically updated, same day, in some cases, in the same hour, by the larger publishers we work with who have FMTC subscriptions.”
“There has never been a moment in consumer history where a brand or retailer’s presence across all touchpoints in the path to purchase was so critical. Thanks in large part to adopting a holistic approach to multi-channel campaigns, retailers can be there at every critical point in this journey. The challenge however, is the cost to be omnipresent, isn’t cheap. As a matter of fact, with the costs of doing business with Google, Amazon and Facebook on what feels like a never-ending incline, maintaining this presence is simply unsustainable over the long haul. But there are ways, strategies if you will, that can turn your digital advertising from a cost center into a profit center. Let’s explore 3 of them.”