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Affiliate Marketing News 10-1-2019
Thanks for checking out this week’s edition of affiliate marketing news roundup! I’ve collected some interesting and timely affiliate marketing news pieces and blog posts from around the interwebs.
The text that accompanies each article is a quote from the respective article/post.
As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.
“And so it begins! The busiest and most exciting time of year is here. I’m sure you have your game plan in place but I want to give you a quick overview of the premium account we offer to program managers and agencies. It’s most beneficial to sign up during the busy season so don’t miss out on the benefits!”
“Influencer marketing is nothing new. In fact, it’s so popular that spending on this marketing channel is forecasted to hit $15 billion by the year 2022. With more brands than ever adopting influencer marketing, the space, however, is quickly becoming saturated.
So, while you and your competitors are vying for attention from influencers and their followers, how is your brand going to stand out amongst your competitors? What’s your plan to break through all of the digital noise and resonate with your target consumers? If how to work with influencers effectively has you a little perplexed, you’re not alone. That’s why we wrote this post and are outlining ways to ensure that your brand earns the best media possible from influencers.”
“The evidence is everywhere: Content marketing works. Successful campaigns generate three times the leads of traditional marketing, according to Demand Metric.
So, if you aren’t seeing that level of success with your own content marketing strategy, what’s going wrong? The answer is buried in the data. You just need to find it. Using content analytics to identify trends is an important part of understanding how and where your content works. Do your homework, and it’s possible to shape a more successful strategy.”
“In an affiliate first, the Performance Marketing Association (PMA), in conjunction with PwC, has released a survey revealing that brands are increasingly turning to performance marketing to hit sales targets and drive new customers.”
“We’ve now reached the end of the third quarter of 2019, one filled with many significant B2B marketing changes and several surprising twists and turns that will combine to affect how the industry moves forward as we enter Q4 and push forward to 2020.”
Source: TopRank Marketing
“For this week’s Insider’s Column, All Inclusive Marketing Content Manager Ashley Klotz shares her top five strategic tips to get your performance marketing planning up to scratch for the Q4 period.”
“I think we can all agree: successful founders like Mark Zuckerberg, Elon Musk, and Steve Jobs are undeniably talented, innovative, and ambitious.
But there’s something else they have in common, too — they’re all productive.
Good ideas, and the willpower to follow through on them, is one aspect of creating a successful business, but without the ability to avoid distractions, these founders likely wouldn’t have been able to create such thriving companies.
To gather productivity tips and tricks from successful founders, Resume.io analyzed interviews, biographies, and blogs and put together the following infographic.”
“As brands begin to recognize that traditional forms of marketing are no longer working as well as they once did (hello, sign of the times!), performance marketing commands an increasingly larger slice of marketers’ budgets. Forrester also lends us insight into where marketers are looking to spend budgets citing over 80% of all marketers currently allocate 10% of their marketing budget to performance marketing. But what does this mean for your business?
When compared to more traditional marketing channels including: search, display, email and paid social, one key differentiator that sets affiliate marketing apart is its uncanny ability at relationship creation/optimization. When considering the value that affiliate can bring, it’s important to understand its strength, or what lies at its core. Above all else, affiliate marketing is rooted in the idea of creating and strengthening relationships. These relationships aren’t only between advertisers and partners, but they’re very much about the relationship that consumers have with partners and brands.
Read on to learn about the top 5 reasons why you should leverage affiliate marketing now.”
“Awin has acquired an equity stake in Australia’s leading affiliate network Commission Factory, to further cement its presence in Australia and Asia Pacific.”
“This post is meant to pull back the curtain on loyalty partners as well as dispel some common misconceptions associated with them.”
Source: Acceleration Partners
“These days, there are so many opportunities for brands to engage in different kinds of partnerships to drive program growth. As you develop your strategies across the partner lifecycle, it’s important to take time to learn from other brands that are doing it right. These three powerful partnerships have made headlines through their innovative approaches—and provide plenty of lessons you can learn from too. ”