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Affiliate Marketing News 1-9-2019
Thanks for checking out this week’s edition of affiliate marketing news roundup! I’ve collected some interesting and timely affiliate marketing news pieces and blog posts from around the interwebs.
The text that accompanies each article is a quote from the respective article/post.
As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.
“Say hello 2019! We want to help you ring in the new year with a complete outlook so you can hit the ground running. Timing is everything and you’ll want to be well prepared for each season and holiday well before they arrive. We’ve put together a list of important dates so you can plan ahead.”
“According to the Performance Marketing Association, ‘Performance marketing is a comprehensive term that refers to online marketing and advertising programs in which advertisers and marketing companies are paid when a specific action is completed; such as a sale, lead, or click.'”
Source: G2 Crowd
“It will be interesting to see how influencer marketing further evolves over 2019. You will notice that our predicted influencer marketing trends are still positive. Despite a few clickbait headlines proclaiming, ‘Influencer marketing is dead,’ we see only positive vibes. It truly has become the most effective way for brands to deliver their message to cynical consumers.”
Source: Influencer MarketingHub
“It’s a new year. We’ve made our resolutions and it’s time to get to work on fulfilling them. We asked members of the Impact team what problems marketers still need to solve for (and what opportunities lie ahead) in 2019. Here’s how they answered:”
“This unification will expand upon the strategic solutions offered to clients across both platforms in North America as well as those wishing to broaden their reach internationally.”
Rakuten Marketing Named the Leader in the Performance Marketing Industry, Winning Top Affiliate Network in Global Survey
“For the eighth consecutive year, the Rakuten Marketing affiliate network has been named by mThink, publishers of Revenue+Performance magazine, as the world’s top affiliate network for providing superior strategy and technology to brands and publishers.”
Shawn Collins on How to Succeed in Affiliate Marketing and More – Affiliate Marketing Legends Interview Series
“As part of my ‘Affiliate Marketing Legends’ interview series, I am excited to have interviewed one of the more well-known legends of the industry – co-founder of Affiliate Summit, author of one of the first books on affiliate marketing, Shawn Collins. Below you may find his brief profile (and the interview itself).”
Source: AM Navigator
“Today, influencer marketing on Instagram alone is nearly a $2 billion industry. By 2020, it’s set to reach $10 billion. And while the channel’s explosive growth owes much to the parallel rise of mobile, its widespread adoption signals influencer marketing is more than just a fad. For digital advertisers, it’s time to jump on the proverbial bandwagon or risk being left behind.
This post will help you do just that by laying out the basics of influencer marketing: who influencers are, what industry trends to watch, and how to measure the ROI of influencer marketing campaigns.”
“CAKE, a division of Accelerize Inc., provides proprietary cloud-based solutions to collect, attribute and optimize the performance of digital marketing return on investment, in real-time. Bringing clarity to cross-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 50 countries worldwide with the insight to make intelligent marketing decisions.”
Source: New Stage
“There has been much debate about voice search, and its place within affiliate marketing and marketing in general. We dive in to take a look at where it is headed in 2019, giving tips on how you can incorporate it into your SEO efforts.”
Source: Affiliate Insider
“In the first part of this series we go ‘back to basics’ with an overview of affiliate marketing and how it works. To find out more about affiliate marketing and how you can drive a better affiliate marketing programme, you can download our free guide to better affiliate marketing today.”
Source: Acceleration Partners
If you have an affiliate industry story to share, let us know!