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Affiliate Marketing News 1-30-2020
Thanks for checking out this week’s edition of affiliate marketing news roundup! I’ve collected some interesting and timely affiliate marketing news pieces and blog posts from around the interwebs.
The text that accompanies each article is a quote from the respective article/post.
As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.
“Avantlink continues the Arches evolution and will be retiring both the Classic Merchant and Classic Affiliate Dashboards on February 4th, 2020. Starting on February 4th you will be directed to the new Arches Dashboard and the Classic Dashboard will no longer be available.”
“The Report offers vibrant and insightful commentary on radical changes in the channel over the past 20 years, reflecting not only on Awin’s history but also the role the business has played in shaping the global affiliate industry.”
“One thing that social media has also changed is the way we shop. With ads strewn across different platforms, we are able to find new brands, products, and reviews like never before. No more sifting through written reviews on websites or wondering if a brand is legit. Now, we’re able to find influencers who can give an on-hand experience or get to know a brand from the inside thanks to social media.”
“We found that overall when a shopper interacts with the affiliate channel, they are more likely to purchase, spend more with each purchase, and make more subsequent purchases. Furthermore, we also found that shopper interaction with the affiliate channel positively affected results for both new-to-file and return customers.”
“Instead of debating between what’s more important between affiliate marketing and ‘performance marketing’, what if I told you that they’re *both* necessary? Let’s look at why and how this is the case.”
Source: Affiliate Insider
Essentially, the Google ads keyword planner is a free resource you can use to research keywords, generate keyword ideas, and help you with your pay-per-click strategy.
Although you need a Google AdWords account to use this tool, which requires billing information, you never need to run a campaign or make a purchase to use the keyword planner tool.”
“Whether you’ve been running an affiliate program for 10 years, or 10 months, regular auditing is an essential aspect of maintaining a successful affiliate program. It helps you determine whether your messaging and assets are up to date, your commissioning structure is on point and if your strategies need adjusting. It also helps you determine which of your partners are performing well and which are not. Armed with this knowledge, you can take the necessary actions to optimize your affiliate program.”