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Affiliate Marketing News 1-30-2019
Thanks for checking out this week’s edition of affiliate marketing news roundup! I’ve collected some interesting and timely affiliate marketing news pieces and blog posts from around the interwebs.
The text that accompanies each article is a quote from the respective article/post.
As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.
“If you have a merchant or OPM account with us and would like a walk-through, we have new tutorials! We’ve made a few changes to the dashboard since the last tutorials were created. So, please check out the below videos for an up to date view of the features you have access to.”
“Whether it’s a Blogger in a Facebook group claiming they got penalized for using affiliate links and warning others not to try them, or a resource or directory website that swears their Google traffic is gone because they joined a specific affiliate program, you’re going to come across some scary stories. Don’t let them turn you off from affiliate marketing.”
Source: Adam Riemer
“Today, the most successful brands are repurposing influencer-generated content (IGC) across all of their marketing channels from email, website, social, paid ads, and even offline advertisements. While there’s really no limit to where you can re-use influencer content, here are six of the most common ways that brands are using IGC to resonate with their audience across every touchpoint.”
Source: Influencer MarketingHub
“In the final instalment of my New Year blog series, I want to talk about how you can future-proof your affiliate business.
Last week I discussed some of the trends I think will shape the sector over the next 12 months, and this week it’s all about how you can leverage those factors to your best advantage. The affiliate marketing industry is now even more competitive. To survive and thrive it is important to remain focused, never stop learning and always look ahead.”
Source: Affiliate Insider
“No surprise then, that Dunkin’—as it is being rebranded as—has scoped the potential of both nano- and micro-influencers to improve their social media engagement as part of their ‘coffee-first’ strategy to make headway into Starbucks’ popularity.”
“As marketers face increased pressure around the accountability of their ad dollars, they need to constantly look out for customers with the potential for high lifetime value (LTV), as these customers can spend up to 67% more on later purchases than they did on their first. There is perhaps no better time to look around and identify which might be the best long-term prospects, given the glut of new customers in the big holiday push.”
“Over the last year, the new Search Console has been growing and growing, with the goal of making it easier for site owners to focus on the important tasks. For us, focus means being able to put in all our work into the new Search Console, being committed to the users, and with that, being able to turn off some of the older, perhaps already-improved, aspects of the old Search Console. This gives us space to further build out the new Search Console, adding and improving features over time.
Here are some of the upcoming changes in Search Console that we’re planning on making towards end of March, 2019:”
Source: Google Websmaster Central Blog
“Data-driven performance marketing taught me that while it’s impossible to know everything about a given purchase and channel, there are so many things we do know. I also learned that gaining sales through a channel might be the first, easiest and cheapest way to measure performance-but it could also present you with the least accurate numbers and insights.”
“Here, we’ll explore seven of the most creative company profile examples, to ensure you’re able to create a company profile in 2019 that will attract and engage the right audience. Once you’re done perusing these impressive examples, take a look at our template to get started designing your own.”
“The worst nightmare for an affiliate marketer is to wake up in the morning and discover that the Federal Trade Commission (FTC) has shut down your business, raided your offices, and frozen all of your assets, so that you can’t even use your ATM card.
Simply put, the consequences for engaging in false and misleading marketing practices can be severe and devastating.
However, one way to limit your risk is to know what the FTC looks for when identifying companies to investigate and eventually shut down. In fact, there are a number of really dumb things that affiliate marketers do that are massive red flags for the FTC.”
“Pepperjam, a leading affiliate marketing technology and services solutions provider, today announced the launch of Ascend™, its next generation affiliate marketing lifecycle technology platform. For the first time, a fully integrated and comprehensive affiliate marketing platform is available to performance marketers. With Ascend, performance marketers will have access to category defining discovery, recruitment, attribution, commission, fraud prevention, and payment capabilities through a single stack solution built for the needs of 21st century marketers.”
“One of the most important steps in setting up (and running an affiliate marketing program) is choosing the affiliate tracking software solution.”
Source: AM Navigator
If you have an affiliate industry story to share, let us know!