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Affiliate Marketing News 1-23-2019
Thanks for checking out this week’s edition of affiliate marketing news roundup! I’ve collected some interesting and timely affiliate marketing news pieces and blog posts from around the interwebs.
The text that accompanies each article is a quote from the respective article/post.
As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.
“There’s nothing like a busy, productive conference in January to get your New Year started off right. For our team, Affiliate Summit West 2019 was a fantastic mix of client meetings, networking, and face time with each other. We all work remotely, so we get excited about meeting up in person!
Affiliate Summit West never fails to deliver. We always leave with a long list of new contacts to follow up with and an abundance of new ideas for business development. Additionally, we look forward to the helpful takeaways and notes from the fantastic speakers they have lined up every year.”
“Since Instagram switched to an algorithm-based feed in 2016, the question of timing has become especially fraught. If posts don’t show up chronologically, does the time you post them even matter anymore?
The answer is yes, to an extent.”
“Our primary goal here at FMTC is to provide quality data to publishers in a timely manner. Working with us as a program manager is a great way to get your deals out to publishers and know that they are working properly. To ensure quality, our data entry team manually validates each offer by doing the following deal processing:”
“We’re delighted to announce that AP Account Director, Helena Barroso Zarco has been selected to be a member of this year’s PI LIVE Advisory Board.
The Advisory Board has been formed by event founder, Matthew Wood and will focus on helping to shape the shows two-day agenda. The hand selected group will meet in May this year to discuss and debate the very best ideas, as well as putting forward around 12 sessions for the first ever industry vote, giving delegates a say on who they want to speak and what they want to hear.”
Source: Acceleration Partners
“So, you have decided to turn to affiliate marketing to promote your products and services. Perhaps you’ve even planned your budget and came up with some ideas on how to structure your affiliate program. If that is the case, your main goal is probably to get it up and running as soon as possible. Don’t rush it, though! Launching your program too quickly, without studying what your competition does in this realm, without clear rules and policies, and without a competent affiliate manager to steer it and the right direction, are some of the biggest mistakes you could make.”
Source: AM Navigator
“eBay is cutting compensation up to 70% for certain affiliates who drive traffic to its site effective today, January 19, 2019, a further sign the company is engaged in cost-cutting.”
“On the opening day of the Affiliate Summit West conference (#ASW19), LinkConnector’s Co-President, Choots Humphries, moderated the panel discussion, Coupon Affiliates Speak Out About Incremental Value. The room was packed with attendees; a testament to the strong interest and chance to learn from three Coupon affiliate experts.”
“It’s no secret that performance marketing on Instagram, Snapchat and other social networks is evolving and will deliver high-quality engagement for brands. People are increasingly turning to social media to learn about new products, with 76 percent of shoppers purchasing a product they discovered in a social media post. Brands are partnering with affiliates and influencers to generate leads, acquire new customers and increase ROI.
Authenticity is key when it comes to selecting influencers and partners to promote your brand. People want to trust companies or influencers before they consider their content or purchasing their products. Performance marketing via shoppable media will see significant growth in terms of the value it can bring to brands.”
“Today we are going to discuss some of the most impactful reasons you should consider working with an experienced affiliate marketing agency.”
Source: Jeb Commerce
“The most successful affiliate marketers don’t simply run ads or post out content whenever they see their competitor doing it – they are much more innovative in their approach. They find niches and capitalise on those before anyone else does. That way they can make the most of attention that will so far be underpriced. And that’s where Twitch comes in.”
Source: Affiliate Insider
“Accelerize and its digital marketing software division CAKE today announced expanded features that bring advanced data visualization capabilities, enhanced marketing intelligence and technology integrations to its performance marketing SaaS solution, CAKE for Networks. The new offerings empower brands, advertisers and publishers to leverage actionable insights and make better decisions for improved return on adspend (ROAS) from their affiliate marketing campaigns, while staying competitive and increasing business profitability.”
“A key focus in the coming months should be how affiliates are expertly placed to communicate a clear value exchange to consumers. With the need for brands to build transparent and trusted relationships with their customers, they will realize that affiliates have substantial and engaged user bases.”
If you have an affiliate industry story to share, let us know!