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Affiliate Marketing News 1-14-2020
Thanks for checking out this week’s edition of affiliate marketing news roundup! I’ve collected some interesting and timely affiliate marketing news pieces and blog posts from around the interwebs.
The text that accompanies each article is a quote from the respective article/post.
As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.
“Will you be at Affiliate Summit West this month? If so, we’d love to meet with you! #ASW20 is taking place January 27-29, 2020 at the Paris Las Vegas Hotel. This premier performance marketing event is a great place for you to learn more about the industry and also network with hundreds of companies.”
“As digital marketing methods continue to integrate closer with one another, new doors open for affiliates to promote themselves. One of these new opportunities is influencer marketing.
In 2019, revenue for influencer marketing in the affiliate sector grew by 9% year-on-year (Source: Awin). With this in mind, you won’t be surprised to hear that spending in this aspect is set to increase across the industry for 2020.
But how can you not just fit this into your digital marketing strategy, but also ensure a positive return on investment? Let’s dive deeper into the topic.”
Source: Affiliate Insider
“Have you heard that having an affiliate marketing program benefits brands and merchants and you are considering the possibility of starting your own? Congratulations on thinking things through and not rushing on unknown paths without doing your research!
Of course, just because affiliate marketing worked for others, it does not mean it will work for you as well, does it? Perhaps, but an affiliate marketing program could benefit your brand in several ways. We will review the most important of them in the following lines.”
Source: AM Navigator
“Since TikTok launched in 2017, marketers have been trying to wrap their minds around the odd-ball video platform. Now, many are realizing that the key to brand awareness might involve sponsoring influencer content on the app.”
“”‘De-duplication’ is one of the industry’s most controversial topics. Some see it as a necessity to control budget and fairly reward sales. Others are critical of what they see as an attempt to remove sales that should be legitimately rewarded to the channel.
As part of a deeper dive, we’ve decided to take a more detailed look at the one topic areas that is sure to get affiliate marketers talking.”
“We all know it. Creating awesome content is a perpetual challenge.
Here are thirteen simple, repeatable strategies you can use to craft amazing content that’ll put you ahead of the pack.”
Source: CoSchedule Blog
“Getting the best from your influencers requires being a true collaborator throughout the partnership lifecycle. Your active engagement will not only increase the effectiveness of your influencer campaigns — it will also strengthen your relationship with the influencers you choose. Plus, when you can build on your initial success in future campaigns and understand what works and what doesn’t, you can take your partnerships to their highest level.
Of course, managing and optimizing an influencer partnership program requires good tools, workflows, and processes, but there are also some very basic best practices that can point you in the right direction.”
“The New Year is always a fitting time for resolutions and aspirational goal-setting. With this particularly momentous milestone, I’m urging all my B2B marketing peers to think big and commit to some major shifts in mindset for the decade ahead.
These five habits ought to be left in the 2010s along with fidget spinners and the Mannequin Challenge.”
Source: TopRank Marketing
“Q: Should I have one blog with multiple topics or one domain per topic?
A: There is no correct way to set up and run a blog. But one key thing is that if you cover multiple topics I would recommend that they have something that ties them together.”
Source: Affiliate Marketing Blog