How FMTC Can Help You Handle Affiliate Marketing Pain Points
When it comes to streamlining affiliate marketing for merchants and publishers, it takes another kind of platform to tame the feed. Learn how FMTC can help you navigate common affiliate marketing pain points.
Affiliate networks are where the affiliate marketing journey typically begins, but as your program, content, and partnerships grow, so does their complexity. Managing that growing ecosystem can quickly overwhelm in-house resources. In theory, your affiliate network is supposed to make this easy, but it just doesn’t seem to work out that way. The system has a lot of fragmentation that causes many pain points.
This applies to both sides of the affiliate marketing relationship. Merchants and their affiliates both struggle to manage their programs, find new partners, and get the right links to the right people, all while trying to streamline everything so their affiliate engines can run at peak ROI.
Here’s a look at the five most common pain points in affiliate marketing and how to get them under control.
1. The Affiliate Network Feeds Are Too Much
Networks connect merchants with tens of thousands of affiliates and then blast all the links out through their feeds. It’s too much raw information for publishers to handle and not enough opportunity for merchants to influence how their messages will be displayed. Both parties are left scrambling to keep up.
FMTC takes merchant links, deals, and products out of the network feeds and gets them to their affiliates faster than any other service on the market. By gathering all the data from the major affiliate networks via direct API integrations, we build a massive database of every merchant, link, deal, and product. We then process that data pool until it’s the biggest, cleanest, and fastest deals database in the world. We give our publishers personalized feeds with ready-to-monetize links from their approved merchants.
2. Publishers Must Find Their Approved Links Among Tens of Thousands in those Feeds
One consequence of the torrent of deals in feeds is that publishers spend a lot of time searching feeds for links from their approved merchants, especially if they must chase down links from multiple merchants across multiple networks. Manually searching feeds and emails makes link intake one of the most time-intensive tasks for affiliates.
FMTC centralizes those links and brings them directly to publishers in custom feeds, making it easier to access approved links. All that data is accessible through a personalized publisher interface that allows affiliates to easily connect network IDs to their accounts, find merchants, deals, and products, and access their links.
3. Testing, Cleaning, and Categorizing Deals Takes Too Long
With the typical affiliate network, bad links with incorrect categories and error-ridden copy make it into the publisher feeds.
This means every deal and link publishers get from the network feeds needs to be verified, proofread, and marked for the correct categories. Many new affiliates are forced to spend less time promoting content because they’re wasting so much time fixing merchant errors.
Before any deal makes it into the FMTC database, it is reviewed by human data processors who click every link, check every element, and ensure every deal is valid, valuable, and viable for publishers to promote on their properties. Each link from FMTC is ready to monetize.
4. Merchants Have Little Say in Which Links Publishers Prioritize
Merchants have little control over what happens to their links after they send them down the feed. It’s true that only approved publishers and deal sites can participate in their program on that affiliate network, but it’s hard to make sure publishers will see all your links, especially the ones you want to emphasize or offer your best deals.
FMTC streamlines link management between merchants and publishers. For publishers, we rank every deal, so they know which links will be blockbusters and which ones are Saturday matinee material.
Merchants subscribed at the premium level appear in a featured spot in the publisher interface. They can upgrade deals to include things like coupons, sales, and free shipping, and push those deals to either all affiliates or exclusive partners.
5. Merchants Can’t Find Enough Good Affiliates in Their Industries
Merchants connect with publishers through affiliate networks, but the networks only provide so much information to identify all the publishers working in your industry. That’s too bad, because as merchant programs grow and keep adding affiliates, they need to get their deals on publisher sites that do well promoting that kind of business.
Merchants may not have the time or resources to research who’s promoting their competition’s offers or how effective they are.
FMTC is integrated with Publisher Discovery, which uses AI to gather information on relevant, high-traffic affiliates in your industry. You can also find information about competing merchants — see which publishers are promoting your competitors’ affiliate programs!
Turn Your Pain Into a Killer Affiliate Marketing Program
While these issues may be pain points now, they’re great opportunities to improve your program and unlock more value down the road. What they really show is that affiliate networks don’t do enough to provide the services and information merchants and publishers need to succeed. A curated affiliate marketing database will make it easier for your team and your network by automating up-front work.
FMTC makes it faster and easier for merchants to distribute their links and grow their affiliate programs. We also simplify affiliate link publishing with the world’s largest, cleanest, and fastest deal database. Contact FMTC today to talk about how these programs can improve your affiliate marketing.