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Affiliate Marketing News 9-13-2017
Thanks for checking out this week’s edition of affiliate marketing news roundup! I’ve collected some interesting and timely affiliate marketing news pieces and blog posts from around the interwebs.
The text that accompanies each article is a quote from the respective article/post.
As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.
“With the online coupon market valued at approximately $4 billion per year (USA Today), and the CMO Council reporting 71% of US internet user purchases are influenced by coupons and discounts, it appears promotions are here to stay.
As an affiliate program manager or merchant, you may wonder how to make the most of your coupons and provide the best deals to publishers. At FMTC, we aggregate thousands of deals for publishers each day, so we’ve identified best practices to boost the effectiveness of your offers.
Here are some quick and simple tips you can use.”
“Imagine logging onto Google Analytics to excitedly find out you have received thousands of hits this week. Then, logging onto your back-end system to realize that out of the thousands of visitors, less than expected converted to buyers. All of that excitement goes away in the blink of an eye as you are left asking yourself ‘What am I doing wrong?’
Let’s think of your website as a house on the open market, and you are the real estate agent. Potential buyers will be in and out of the home, but how many will you close the deal with?”
“Advertisers and agencies have the ability to customize their payment methods through Fresh Press Media. They can choose whether to compensate influencers via paid placement or a product giveaway, and combine commissions with either or both options. Many advertisers choose the default ‘paid placement/blog post’ option, but it could be beneficial to also combine it with commissions.”
Source: Fresh Press Media
“Google Docs’s Add-ons menu boasts over three hundred tools that can help you build documents quicker, proofread your text, add graphics and equations and signatures, and publish your work the way you want. We went through the list, found the most promising add-ons, and tested over 60 of them.
Here are the Google Docs add-ons we think are the best.”
“When merchants ask why their affiliate program isn’t delivering optimal results, the answer is often simple. Not reaching out to affiliates, having outdated creatives or simply not inviting affiliates to join your affiliate campaign can sabotage your program’s growth. Here are five strategies that work to entice affiliates to actively and effectively promote your brand.”
“This second installment of ‘Affiliate Marketing Report Card’ focuses on Fanatics, an online retailer of licensed sportswear, sports equipment, and merchandise. I’ve watched its affiliate marketing program greatly expand over the last ten years. My review, below, will describe the history of the program and its management.
Fanatics is privately owned and is reportedly valued at roughly $4.5 billion. It was ranked 38 in the Internet Retailer 2016 Top 500.
If the affiliate management industry had a draft of its best managers, the highest rated could be Wade Tonkin from Fanatics. He started in affiliate management in 1999 and joined Fanatics in November 2010. Under his guidance, the company’s affiliate marketing department has grown and has proven its value to senior management.”
“The FTC put out one release today that was chock full of disclosure information. It contained information about a first-ever settlement with individual social media influencers, a description of warnings sent to 21 Instagram influencers, and notice of over 20 new frequently asked questions and answers.”
Source: Tricia Meyer
“Retail competition is stiff and businesses selling simply on price or selection will find themselves in head-to-head competition with massive sellers like Amazon and Walmart.
For many ecommerce businesses, the best way to sell more products may be to provide a better customer experience.
And content marketing — the act of creating, publishing and distributing content with the aim of attracting, engaging, and retaining customers — can be one of the best ways to provide a better customer experience.
For October, consider engaging your audience of shoppers with helpful and informative articles or videos about Halloween, Christmas gift giving, winter preparedness, cookies, and manufacturing.”
“We’re going to take a look into four key areas that merchants need to keep in mind when it comes to deal and coupon traffic.
1. If merchants blacklist all deal and coupon sites, their revenue will decline.
2. Deal and coupon sites are cleaning up their behavior.
3. Metrics show that deal and coupon sites offer key benefits to merchants that are difficult (if not impossible) to
replicate with any other type of site.
4. There are concrete opportunities and steps that can be taken to achieve success when it comes to deal and coupon sites.”
“If you work in paid search, you may have heard about the importance of paid search monitoring. If not, read the first post in this two-part series, where we explain the many reasons why paid search monitoring is a no-brainer for PPC professionals.
In short, if you aren’t monitoring, you are allowing trademark bidders to steal your hard-earned clicks and control your customer experience. Regular monitoring helps you increase your click-through rates (CTR), lower cost-per-click (CPC) and better control the Search Engine Results Page (SERP).
Now that you know that monitoring is key to your PPC success, what’s next? In this post, we walk through the steps to launching a successful monitoring program.”
“Videos of educational sessions from Affiliate Summit East 2016, which took place July 31 – August 2, 2016 at the New York Marriott Marquis in New York, NY, are now available to watch for free.”
If you have an affiliate industry story to share, let us know!