We may earn money or products from the companies mentioned in this post.
Affiliate Marketing News 8-9-2017
Thanks for checking out this week’s edition of affiliate marketing news roundup! I’ve collected some interesting and timely affiliate marketing news pieces and blog posts from around the interwebs.
The text that accompanies each article is a quote from the respective article/post.
As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.
“Attending Affiliate Summit East in exciting New York City is definitely one of FMTC’s highlights of the year. We get to network with thousands of people in the industry, touch base with clients, meet with prospects, and have fun! As you can imagine, when we all work remotely it’s such a pleasure being able to talk face-to-face and spend quality time with our FMTC family.”
“It was a fantastic bunch of days of networking, learning, and friends with the awesome backdrop of NYC. After the big announcement that Clarion Events had acquired Affiliate Summit, the people began arriving from over 70 countries to NYC for the conference.
I was chronicling the before, during, and after of Affiliate Summit on Instagram, and my own Instagram account, and here’s how my iPhone said it all went down.”
Source: Affiliate Summit
“Web traffic from employees, related parties, and automated bots can distort reporting in Google Analytics. For example, including internal traffic in return-on-investment calculations can produce a lower, inaccurate percentage from what legitimate channels actually generated.
In this article, I’ll explain how to exclude in Google Analytics traffic from one’s own domain, from related-party domains (such from PayPal and other payment providers), and from various bots and spiders.”
Source: Practical Ecommerce
“My younger daughter is starting high school on Wednesday. Last week we had a long heart-to-heart about her biggest fears going into high school. More than anything else, she told me that she is afraid of trying something and failing. She’s afraid of what failure feels like. She’s afraid everyone will make fun of her.
In talking things through with her, I realized that what I was telling her is really a lesson to anyone starting out in a new business–and affiliate marketing in particular. I told her that I have failed miserably in affiliate marketing. I have had some SPECTACULAR failures over the last 12 years. Some of them kind of embarrassing. However, if you don’t take a chance and allow yourself to fail, you will also never have the chance to succeed.”
Source: Tricia Meyer
“It was July 19th, 1986.
Madison Square Garden.
Darryl McDaniels, Joseph Simmons & Jam Master Jay stood before thousands and made one simple request, ‘hold up your sneakers’.
When people think of influencer marketing they think of popular YouTube stars, Instagram followings & monthly unique visitors. And they’re not wrong, that is exactly influencer marketing as we know it today. But when I think of influencer marketing I think of that night in New York City. Granted I hadn’t been born yet and wouldn’t be for another 3 years. And wouldn’t have the slightest concept of Influencer marketing for another 26 years. So, let me back up.
“Amazon has announced to its sellers a new return policy that is sure to please the consumers but not so appealing to their merchants that do not use Amazon’s shipping facilities. The way this will work is that if a seller ships from their own location items that they sell will be included in their ‘automatically authorized for return policy.’
What is the automatically authorized for return policy? It means that the buyer will not need to contact the Amazon seller but will instead get an instant return label from Amazon to return the item. Unfortunately for the merchant, they won’t have the chance to talk with the buyer in hopes of clearing up any misconceptions about the product, perhaps user error or something very simple that the merchant can send to them, even something like a missing part.
Furthermore, the processing of the return labels will be an additional expense for the sellers.”
Source: Cindy Ballard Marketing
“Instead, just use Google Chrome’s built-in full-page screenshot tool, launched in early 2017 and not very obvious to find. Here’s the shortcut to getting a full-page screenshot in Chrome without having to install any extension or tool.”
“SEO is more than inbound marketing. There’s massive overlap, but there’s a technical side to SEO that sometimes gets neglected, especially by casual followers of the industry.
As somebody who spends a great deal of time looking at sites searching for opportunities to optimize, I notice patterns that creep up often: technical mistakes that show up again and again.
Let’s go over these mistakes. If my experience is anything to go by, odds are high you’re making at least one of them.”
Source: Search Engine Land
“ClickBank, a global Internet Retailer, announced the appointment of Kevin Strawbridge as Chief Executive Officer. Strawbridge brings more than two decades of experience to the growing ClickBank team including an extensive background in affiliate marketing and eCommerce; core components of ClickBank’s business model.”
Source: PR Newswire
“According to Awin, the acquisition could set in motion a future Initial Public Offering (IPO), an announcement that was returned by a 4.3% hike in Axel Springer stock. At the same time, however, concerns arose over the future of affilinet and the potential market dominance Awin would achieve as a result.
In efforts to shed more light on the deal, PerformanceIN spoke to Awin CEO, Mark Walters”
“Affiliate Summit has created a dailymile Challenge (Race to Affiliate Summit West 2018) where we will donate $1 to benefit the Avon Walk for Breast Cancer in support of the Affiliate Marketers Give Back team for each mile exercised: cycling, fitness classes, running, swimming, or walking.
All participants with 50 miles or more will each receive a Networking Pass to Affiliate Summit East 2018.”
“The submission deadline is September 8, 2017.
The speaker submissions are chosen based on the following:
-Public voting scores and comments.
-Voting scores and comments by the Affiliate Summit Advisory Board (including Affiliate Summit Co-CEOs Missy Ward and
-Past session feedback if you previously spoke at an Affiliate Summit.
-Meeting speaker deadlines if you previously spoke at an Affiliate Summit.”