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Affiliate Marketing News 7-11-2018
Thanks for checking out this week’s edition of affiliate marketing news roundup! I’ve collected some interesting and timely affiliate marketing news pieces and blog posts from around the interwebs.
The text that accompanies each article is a quote from the respective article/post.
As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.
“We save affiliates the hassle of logging into 24 networks to find deals and having to validate them. All the deals in our system are tested and verified by our awesome data entry team. We even have a Review Queue so promotions that are processed early will be tested once they go live. Instead of hiring their own team of data engineers, affiliates utilize our experienced team, saving them hours of work.
Some affiliates who use our service actually won’t list a store at all unless FMTC is supporting it. They simply don’t have time to keep up with the offers/data for the thousands of programs they partner with.”
“Bloggers work hard on creating daily content and growing their brand. As content creators, they aim to share ideas with the world. Content demand from authority media sources and content publishers has grown dramatically since the internet was born. However, most do not have thousands of dollars to hire PR firm for increased media exposure.
Creating quality content doesn’t always mean you’ll receive the engagement and exposure your blog deserves. Here are 5 key ways to be sure that your blog gets in front of the right people and is on the right track to gain mass media exposure:”
United States: What’s Your Responsibility (As A Company And Personally) For Your Affiliate Marketers?
“When are you responsible for the actions of your affiliate marketers? A recent decision in FTC v. Credit Bureau Center, issued by the United States District Court for the Northern District of Illinois, provides some helpful guidance. ”
“If you are in affiliate marketing, you are probably trying to determine if your sales through this channel are incremental or not. We are fortunate now that there are many different technologies and strategies to increase the likelihood that you are driving those ever elusive sales and you are only paying for incrementality.”
Source: JEB Commerce
“It’s very important that advertisers have a clear strategy, good practices and the right commercials in place to get this publisher type engaged with their brand, as a lower conversion rate can cause bloggers or influencers to feel demotivated. Bloggers are typically happy to write posts at no cost if they can receive a product or service for free. In addition, advertisers should review their attribution model if working with bloggers, as retail shoppers are increasingly savvy in making sure that after completing their purchase they move to another site, where they can get a voucher code or cashback.”
Source: Acceleration Partners
“In light of the recent decision in South Dakota v. Wayfair, we will be holding a round table call for PMA members who would like to discuss the opinion itself, changes since the opinion, and potential upcoming changes to the affiliate marketing industry as a result of the opinion. Because so much is unknown and fluid, the call will be an opportunity to share what we are hearing across the industry and how it may impact all of us.
All PMA members and their employees are welcome to attend and either listen in or actively participate with questions, comments, and concerns. Nexus tax has been a looming issue for the PMA for many years and although Wayfair does not give us a lot of definitive answers, it does give us a lot to discuss as an industry.”
Source: The PMA Association
“Featuring some of the world’s leading affiliate networks, including Rakuten Marketing, Tradedoubler, TradeTracker.com and Admitad, PerformanceIN members can download the guide today to get the essentials they need and to find the right network to support their affiliate programs, objectives and budgets.
The guide includes a detailed background and breakdown of each network’s processes, unique selling points and main competencies, allowing advertisers and publishers to decide on the affiliate network that right for them and their business objectives.”
“We’re thrilled to announce we’re co-hosting with Awin this year’s party at Affiliate Summit East in New York City.
Join both Awin and ShareASale as we kick off Affiliate Summit East. Grab your squad and get ready for an open bar, impressive DJ, and lots of networking.”
“E-commerce sales in Asia-Pacific are growing like nowhere else. According to eMarketer Retail, e-commerce sales grew 31.1% in 2017 to $1.349 trillion. Increasing income and easy access to the internet via mobile devices, has resulted in higher online spending. As shopping turns digital, a huge potential arises for affiliate marketing in South East Asia. Affiliate marketing generates between 5-20% of a brand’s online revenue, thereby emphasizing the growing opportunities for affiliates.”
“Some marketers might have an unhealthy obsession with metrics — they track too many of them. Maybe we think we can prove any marketing campaign is producing results if there’s a eye-catching percentage by its name. But, deep down, we all know that some metrics are more revealing than others.
There are a ton of KPIs that provide minimal insights. Fortunately, though, we created this guide to help you navigate YouTube Analytics and measure the metrics that actually matter. It’ll save you from drowning in the sea of analytics that most marketers only have a lifebuoy in, helping you not only stay afloat, but swim safely to land.”
If you have an affiliate industry story to share, let us know!