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Affiliate Marketing News 6-6-2018
Thanks for checking out this week’s edition of affiliate marketing news roundup! I’ve collected some interesting and timely affiliate marketing news pieces and blog posts from around the interwebs.
The text that accompanies each article is a quote from the respective article/post.
As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.
“The days are warmer, kids are getting out of school, and ice cream always sounds good. It must be summer! As everyone is gearing up for the season, use these summer holidays to promote your products. Don’t forget to mention the holiday you’re promoting in your deal text so that we include it in our feed. For example, make your ad copy say ‘20% off Sitewide for Father’s Day’. This way we know to select Father’s Day as a special holiday category for any affiliates looking for Father’s Day deals.”
“Banners are high converting for remarketing, display, email and other forms of marketing, but when it comes to affiliate, many people pass them up. For good reason too. There’s banner blindness (people naturally ignoring them), ad blockers which recognize them as ads so they get blocked, and poor design quality as they’re made for lifestyle, branding or to balance like artwork so they blend in with the site and the purpose gets ignored. But that doesn’t mean they can’t or do not work.”
Source: Adam Riemer Marketing
“GDPR compliance has been top priority for businesses ahead of the recent deadline – and rightly so. However, the majority of businesses have yet to realise that they could be facing further disruption to their digital marketing in the form of increased competition in the pay-per-click (PPC) markets.”
Source: The Drum
“Ad fraud is prevalent, but often misunderstood by marketers. Amit Joshi, director of product and data science at Forensiq, spoke with eMarketer’s Ross Benes about how fraudsters are adjusting their tactics to take advantage of the in-app ad spend surge.”
“At first glance, Uber and Airbnb have a lot of similarities. They’re both unicorns and they’re often two of the first names thrown out there when the conversation turns to disruptors. Airbnb and Uber also have significant growth in common, thanks in part to partner and affiliate marketing.
However, the strategies there are almost diametrically opposite, as Keith Posehn, Head of Performance Partnerships at Uber, and Ashwin Krishnan, who does business development at Airbnb, discussed during the recent Impact Growth 2018 event.”
“Given the value of email and my experience testing what works better, here are eight email copywriting methods to help you successfully transform your prospects and leads into customers.”
Source: Content Marketing Institute
“Is your business ready for affiliate marketing? Here’s what you need to consider within your organization before getting started:”
Source: Affiliate Management
“The Accelerated Mobile Pages (AMP) project was launched by Google in February of 2016 with the goal of putting mobile performance above everything else on the web.
And Google definitely met their goal.
AMP powers more than two billion mobile pages and 900,000 different domains. Pages with AMP now load twice as fast as pages without added AMP elements.
If you think you can ignore AMP, you’re wrong. AMP has some pretty awesome features and benefits that can take your content creation efforts to the next level.”
“At first glance, the affiliate industry appears to have reason to be concerned about the new technology. The main promise of blockchain (the technology behind Bitcoin and other cryptocurrencies) is that it will make transactions safer, faster and more transparent for all parties. These are many of the same assertions that have made affiliate networks so successful to date.”
“Got a medium-sized, but loyal following? Affiliate marketing is a great way to earn from brands, even if you’re not big enough to be sponsored by them directly. You just link to a product, and if someone clicks and buys, you get a percentage.”
“Happy Birthday AIM! Today we are celebrating All Inclusive Marketing’s 9th anniversary and in honor of our incredible journey, we have asked our Founder and CEO, Sarah Bundy, a few questions about the past nine years and what it takes to build a company committed to excellence. Here is Sarah’s interview, candidly reflecting on her AIM story and sharing her vision for the next 9 years. We hope you enjoy her honest and inspiring answers as much as we do.”
Source: All Inclusive Marketing
“Over the last few months, it’s been revealed that many online retailers (including Amazon and Best Buy) are banning customers or shutting down their accounts for what has been deemed as excessively returning products.
These moves have shocked customers. But retailers have long understood that returns are a very real, very expensive problem. And now many online retailers are taking bold steps. They either prevent certain customers from making returns or ban them from making purchases all together.”
Source: iAffiliate Management
If you have an affiliate industry story to share, let us know!