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Affiliate Marketing News 4-20-2017
Thanks for checking out this week’s edition of affiliate marketing news roundup! I’ve collected some interesting and timely affiliate marketing news pieces and blog posts from around the interwebs.
The text that accompanies each article is a quote from the respective article/post.
As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.
“You may think it’s obvious that morning people would be more creative in the mornings and night owls are great thinkers in the evening, but that’s not necessarily true. I’m just as surprised as you!
When it comes to writing, though, no matter what type of person you are, writing creativity is actually at its peak in the mornings after you wake up. This is because you’ve been dreaming all night and ‘the prefrontal cortex is most active’ (1). Then later in the day when your analytical mindset kicks in, you can go back and edit what you’ve written.”
“For nearly eighteen years, HTTP has been the foundation for communication on the Internet. Everything sent between a client and server (all data, information, content, etc.) goes through HTTP. The issue now is that communication over HTTP alone is simply not as safe as it used to be.
Information on HTTP can get intercepted, manipulated or even stolen by hackers without an advanced layer of security.
This is where HTTPS comes into play.
HTTPS is the more secure version of HTTP (the ‘S’ in HTTPS stands for secure) that adds a layer of security to the protocol by encrypting the transfer of resources.”
“It’s often difficult to pin point what makes a company’s culture stand out. We are quick to point out assets that one company has over another, such as the ping pong table or maybe a shiny new urinal (that was a claim to fame for a previous company I worked for). In my opinion, what truly builds a solid culture are the intangible items.”
“Content marketing is a broader discipline than email marketing, but your email list is the core focus. In fact, the primary purpose of content that is distributed in other ways (social, search, ads) is to begin the email relationship.
So, let me walk you through an imaginary campaign that takes you from a documented strategy to a working funnel. I’ll use my site Unemployable as the stage for this particular campaign.
Please note that the documented portions of the strategy below are much more abbreviated than you would do for yourself. It’s just an illustration that will help you better understand how a documented strategy translates into real-world digital marketing.”
“In 30 pages, you will learn what savvy online retailers and early merchant adopters are doing to take their affiliate programs to the next level and buck the 20+ year status quo Last-Click-Wins model. Get your copy of “The Definitive Guide To Affiliate Attribution and Commission Splitting”. The download link will be sent to your email.”
“Ecommerce businesses focused on content marketing have important tasks, from developing a content strategy to actually publishing content. Understanding those tasks will help you build your ecommerce content marketing team.
Useful, informative, and entertaining content has the power to change the way customers behave. It can help your business attract new shoppers, encourage shoppers to buy more, and protect your business from competitors.
The process of creating, publishing, and distributing content can be complicated. There are at least nine jobs or activities a content team will need to complete regularly.
At a small business, one or two people may do all of these jobs. A mid-sized or large ecommerce operation could have one or more folks in each position. You can also extend your team with freelancers or an agency.”
“Rejection is unpleasant. For an affiliate, getting declined for a merchant’s program can feel like a personal affront. As with any setback, there is a right way and a wrong way to respond. This article outlines best practices for responding to a merchant when your application to their affiliate program is declined.”
“The next issue of FeedFront will be coming out in July 2017, and it will be snail mailed to tens of thousands of subscribers, as well as being distributed to the thousands of attendees at Affiliate Summit East 2017.
Articles in FeedFront are 500 words or less, and we want content with concrete takeaways, such as ‘5 ways to optimize a paid search campaign’ or ‘3 steps to recruit more targeted affiliates’.
If you are interested in writing an article, go to the FeedFront article proposal form to submit a one sentence summary on what you’d like to cover.”
“The FMTC Publisher Toolkit is basically a one-stop shop to grab links to your merchants, see all the current deals and coupons from your merchants, and give you additional information on your merchants. You can also search and find other merchants to work with. Here is a quick rundown of what I think are the three best features of this tool”
Source: What Does Joe Think
“Today the FTC announced that it issued over 90 letters to influencers and marketers regarding proper relationship disclosure in Instagram posts. Although it did not release names, it did provide to the public a sample letter that gives some insight into the FTC’s views…
For a limited time we are making our disclosure whitepaper, “Blogging and New Media Disclosure Information” available to download for free. It covers many of the things these new FTC letters touched on including when and where disclosure is required.”
“The CAP Code requires that all marketing communications within the categories of communication outlined in the scope of the Code – which includes online and social media – are obviously identifiable as advertisements, and must not falsely imply or claim that the marketer is acting as a consumer. It also provides that any commercial intent must be clear, if that is not obvious from the context.”
If you have an affiliate industry story to share, let us know!