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Affiliate Marketing News 3-2-2017
Thanks for checking out this week’s edition of affiliate marketing news roundup! I’ve collected some interesting and timely affiliate marketing news pieces and blog posts from around the interwebs.
The text that accompanies each article is a quote from the respective article/post.
As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.
“Have questions about the marketplace? Allow me to introduce you to Kimberly Cashwell. Kim has been working in our FMTC department as a data engineer for the past two years and is now taking on Advertiser Relations at Fresh Press Media. She is here to help you get involved in the Marketplace and connect with our fantastic bloggers and influencers.”
“Time Blocking. It’s a simple productivity method—just schedule time to complete each your tasks, just like you’d schedule time for meetings. Unfortunately, it’s also one of the most strategies difficult to actually implement in your daily life.
The value of time blocking is that it helps you build your day around your priorities. By scheduling your time in advance, you are able to more easily say no to non-priorities.”
“I have been podcasting on and off for a decade, and I’ve used many different tools over time. This is what I am using now.
My podcasting process is bare bones – I record in one take and do minimal editing for my current podcast, This is Affiliate Marketing.”
“Have you tried all your tricks and nothing is noticeably improving in your paid search campaigns? It’s easy to get stuck in a rut when you do in-house PPC. You feel like you’ve optimized everything and yet you’re pretty sure the results could be better. We’ve certainly been there.
That’s why we decided to reach out to paid search professionals working at performance marketing agencies. They are superusers of paid-search-related technologies, ‘in-the-know’ when it comes to the latest changes and updates in the industry, and have vast experience testing different approaches and tactics. ”
“More so than previous years, 2017 is set to be an uncertain 12 months for most industries, but it’s not just Brexit that’s set to flex the workings of the affiliate channel and the networks operating it.
Following the release of Affiliate Window’s whitepaper, ‘Top Ten Affiliate Marketing Trends In 2017’, PerformanceIN caught up with the network’s global strategy client director, Kevin Edwards, to hash out both the opportunities and challenges posed by turbulent times ahead.”
“Are you getting different results when you search ‘site:www.yourdomain.com’ and ‘site:yourdomain.com’ ? Maybe you have 100K pages indexed, but only 18K that should be in Google or your www version has 50K and the non www has 200K. Here is how to find, trouble shoot and fix these SEO issues with ‘site:’ searches and a couple of tools to make life easy.”
Source: Adam Riemer
“Our conference call this week was about datafeeds: how to get them, manipulate them, and make use of them. The call clocked in at about 45 minutes, and you can view the recording here or on our YouTube channel. If you’d like to participate in our next conference call, March 8th, join our Facebook group!”
“Cloudflare has experienced a data leak over a 5 month period that mixed sensitive data between websites and visitors. A visitor to one website using Cloudflare may have seen data from another website using Cloudflare that was being sent to a completely different site visitor.
Some of the leaked data has been indexed by search engines who have been working over the past few days to try and remove the data from their caches.
In this post I am going to explain in simple terms, what occurred and what you need to do about it.”
“Last Thursday, Ebates, a leading loyalty marketplace and a subsidiary of Rakuten, announced that they have acquired ShopStyle, a leading fashion discovery site and search engine that was acquired by PopSugar Inc. in 2007.”
Source: Acceleration Partners
“Looking for some new apps and tools to add to your social media marketing toolbox?
Wondering which graphics, analytics, and productivity tools can help streamline your workflow?
In this article, you’ll discover 23 tools and apps shared in the Social Media Marketing podcast’s Discovery of the Week.”
Source: Social Media Examiner
“So what is the ideal mix of new and return customers? It depends on what your goals are for the affiliate channel. Many programs are focused on driving new, incremental revenue through the affiliate channel, so let’s focus on that. How many, or what percentage, of new customers acquired by affiliate marketing channels is directly related to the levels of optimization that are happening with your affiliates”
“Each recipient of the Affiliate Summit Pay It Forward Scholarships will be awarded one VIP Pass (a $649 value) to Affiliate Summit East 2017, taking place July 30 – August 1, 2017 at the New York Marriott Marquis.”
Source: Affiliate Summit
“On March 1st Amazon.com is making a fairly substantial change to their commission structure. In the past they had a tiered structure based on the number of units you sold. Their commission rates started at 4% and went up all the way to 8.5% if you sell more than 3131 items per month. This was a great structure for some larger affiliates who could drive significant volume. Even if you just sold 7 items you got bumped up to 6%. Some categories had their own commission structure but the vast majority of products sold on Amazon were included in this tiered structure.
With the new commission structure Amazon is doing away with the volume based tiers and they are going to flat rates for different categories.”
Source: What Does Joe Think
If you have an affiliate industry story to share, let us know!