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Affiliate Marketing News 11-8-2017
Thanks for checking out this week’s edition of affiliate marketing news roundup! I’ve collected some interesting and timely affiliate marketing news pieces and blog posts from around the interwebs.
The text that accompanies each article is a quote from the respective article/post.
As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.
“FreshChat is a popular blogging chat designed to help influencers run a successful business by providing them with solutions to various blogging and social media marketing obstacles.
Engage with influencers on a meaningful level to build a relationship with them around a helpful topic that compliments your product, service, or brand. Position yourself as an asset in your niche by answering questions and concerns directly from our community of influencers.”
“The quality of results yielded by an affiliate program is always correlated to the overall health of the marketing program itself. Having audited over a hundred of affiliate marketing programs throughout the years, we couldn’t help but take note of the commonly reoccurring mistakes, areas of weakness, and plain pitfalls.
To make sure that (in the excitement of tapping into the beauty of performance-based marketing) brands do not miss anything important, we created our Affiliate Program Health Checklist – a comprehensive compilation of 60 elements that go into making a robust affiliate marketing program.”
Source: AM Navigator
“Last week, we shared a checklist for defining your campaign goals. This week, we have a checklist that will help you during the actual creation process within the Marketplace. If you’re not sure what to include in your opportunity when you publish it, follow these suggestions below.”
Source: Fresh Press Media
“A few years ago, I started to read a four-page flyer from the hip grocery chain Trader Joe’s and could not stop. I was astounded at its creativity. It promoted product after product with Thanksgiving-related riffs that ranged from calling its Brussels sprouts stalks ‘the Christmas Trees of Thanksgiving, which herald the start of the season’ to touting gingerbread pancake mix as a perfect remedy for holiday stress, because ginger ‘is calming, relaxing and rejuvenating.’
This time of year, it’s easy to think about holiday tie-ins for your shoppers. But any month lends itself to seasonal promotions if you put your mind to it. Your payoff can be huge when you give yourself the imaginative leeway to go beyond the predictable.
As with Trader Joe’s Brussels sprouts and gingerbread pancake mix, seasonal copy gets consumers to sit up and pay attention to otherwise ordinary items. It gives people a reason — sometimes fanciful or fascinating, sometimes realistic and practical — to think right now about a product you’re hoping to sell.
So let’s get started with ideas for seasonal themes that go beyond the obvious.”
“Nominations are being accepted for the Affiliate Summit Pinnacle Awards through November 30, 2017.
These awards recognize exceptional performance in affiliate marketing.”
“Do you want to make money from your YouTube content?
Have you thought about working with a sponsor?
A video sponsorship is an excellent way for YouTube channels to generate supplemental revenue outside of AdSense.
In this article, you’ll discover five ways YouTube creators can earn money with video sponsorships.”
Source: SocialMedia Examiner
“Q4 may be what most marketers pay attention to, but in the affiliate marketing world, Q3 should not be underestimated.
The Back-to-School season alone provides incredible opportunity for brands to promote their products and services via their affiliate marketing partners. Then … there’s Independence Day and Labor Day – both excellent days for your brand to recognize and structure campaigns around.
Many of our clients did just that. We’ve included some of their learnings and results in our Q3 Benchmark Report, which looks at third quarter data from active Acceleration Partner clients between 2016 and 2017.”
Source: Acceleration Partners
“One of the questions many new publishers often ask is ‘How do I create a media kit?’ Media kits are a great way for bloggers, affiliates, and influencers to show what their site has to offer potential merchants or sponsors.
The PMA Publisher Recruitment and Education Council recently released the ‘Affiliate Marketers’ Media Kit’ a guide to help marketers understand why media kits are important and how they can create one of their own. The guide includes:
-What is a media kit?
-Who should receive my media kit?
-How often should I update my media kit?
-What information should I include?”
“From curated wish lists to telling your company’s story, December 2017 offers content marketers many opportunities to connect with shoppers.
Content marketing is the act of creating, publishing, and distributing articles, podcasts, or videos with the goal of attracting, engaging, and retaining customers.
Done well, content marketing may help your business grow long term. What follows are five content marketing ideas your company can try in December 2017.”
“Want to go to Affiliate Summit West 2018, but a little tight on funds? We are giving away up to 100 VIP passes to first time attendees (any attendee type).
The passes are available through the Affiliate Summit Pay It Forward Scholarship, and the deadline to apply is November 3, 2017.
Each recipient of the Pay it Forward Sponsorship will be awarded one VIP Pass to Affiliate Summit West 2018, taking place January 7-9, 2018 at the Paris Las Vegas Hotel. This pass includes access to the educational sessions, meals at the conference, and much more.
In order to be considered for an Affiliate Summit Pay It Forward Scholarship, please complete the online application (an essay of 300 words or less).”
Source: Affiliate Summit
If you have an affiliate industry story to share, let us know!