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Affiliate Marketing News 11-3-2016
Thanks for checking out this week’s edition of affiliate marketing news roundup! I’ve collected some interesting and timely affiliate marketing news pieces and blog posts from around the interwebs.
The text that accompanies each article is a quote from the respective article/post.
As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.
“FMTC is the market leader in affiliate datafeeds and tools. Our client list features hundreds of what you could call “super affiliates.” I’m not saying that to toot our horn, but to demonstrate the validity of the information contained in these reports.
Q4 success is all about being prepared. Get an edge by knowing which affiliate programs offer the most Cyber Week deals and the top 100 affiliate programs among FMTC clients. Knowing now gives you time to apply to the programs that fit your niche so you can work them into your existing and scheduled content for the holiday shopping season (now.)”
Source: Publisher Toolkit
There are so many different permutations in finding merchants, promoting them, and pulling their links. If you are old school, you find them in a traditional network and pull links manually from there (something I still do a lot!). However, that takes a lot of time and you may not get the approvals you need when you want them. Newer tools like Skimlinks and FMTC’s Publisher Toolkit can help with that. Combining the two, you can often create a monetized direct link to a product before you even get into the merchant program.”
Many thanks for the awesome testimonial, Tricia! 🙂
Source: Tricia Meyer
History has shown that the most productive people in the world use wildly different scheduling techniques depending on their circumstances, personalities, and energy levels. Winston Churchill, for example,l worked late into the night and broke up his day with whiskey and naps. Toni Morrison begins writing before dawn. There is no one size fits all schedule for maximum productivity.”
You had me at “whiskey and naps.”
Merchants often hit a creative roadblock when it comes to creating blog content. Larissa gives you 10 outstanding ideas for creating blog posts that promote your products and create brand awareness.
“As an affiliate marketer, your blog needs more than traffic: you need people who are invested in your content, and who will buy the products you promote. The question of how to get more readers for your blog should be preceded by asking who the right readers for your blog are.”
“Around 85% of marketers planned to do influencer marketing in 2016, with the vast majority expecting to spend as much or more on it in the coming year, meaning it has moved from an experimental, one-off, disjointed “test” to a legitimate part of many integrated marketing strategies.”
Source: Influencer Marketing Days
Publishers: Get your to do list “to done”
Ever wish you had more time? Publisher Toolkit by FMTC creates time for affiliate publishers by centralizing and simplifying the tasks you’re already doing. Create a free account to check it out and upgrade for a nominal fee when you realize how valuable it is.
“If you were an attendee [at Type-A East] I know many of you are all set and know how to monetize your blogs with affiliate links but if you are just getting started here are 6 things you should do right now to get started. There is nothing magical here, nothing that is hard, and nothing you can’t do.”
Source: Joe Sousa
“Improving your WordPress SEO is crucial for getting more traffic to your website. Sadly most WordPress SEO guides are too technical for new users to get started. If you are serious about increasing your website traffic, then you need to pay attention to the WordPress SEO best practices. In this guide, we will share the top WordPress SEO tips to help you improve your WordPress SEO and get more organic traffic.”
Source: WP Beginner
“Are coupon affiliates good or bad? Below is a list of opinions, facts and myths about coupon sites as well as tests to measure their value in a very detailed Q&A format.”
Source: Adam Riemer
“I hate conversion rate. OK, hate is a bit strong. But I’m tired of how haphazardly it’s thrown around in marketing meetings. It’s typically a misguided security blanket or an unwarranted fire alarm. Rarely is it used as the insightful yardstick it was intended. To begin our dive let’s take a look at what it is. By the most basic of definition conversion rate is the percentage of website visitors who take a desired action.”
“Affiliate Summit West 2017 is taking place January 15 – January 17 at the Paris Las Vegas Hotel and is a little more than three months away. As we’ve done in the past, we will be giving away free Networking passes to attend the conference. ”
Source: Affiliate Summit
- “Ready to spend: Twitter shoppers spent an average of $811 during the holidays in 2015. They have higher budgets and shop online more frequently.
- Deals drive sales: 73 percent of Twitter shoppers follow businesses to find special deals, and 43 percent are likely to visit a store after seeing a deal on Twitter.
- Planning is key: 84 percent of Twitter shoppers use Twitter in the planning phase, and 67 percent of in-store purchases are planned ahead of time.
- On the go: 38 percent of Twitter shoppers shopped when they were on the go.”
Source: Social Times
“As more states create nexus legislation involving affiliates, merchants are faced with a dilemma – reject affiliates from nexus states or find a way to manage countless tax requirements.”
Source: Affiliate Window
“Last year, Alibaba broke its own sales record, generating sales worth $14.3 billion, a 60 percent increase from 2014. In comparison, comScore reported that the combined 2015 sales on Thanksgiving, Black Friday and Cyber Monday were $7.54– barely half of what Alibaba alone generated on 11/11.
What’s more is that 70 percent of Alibaba’s Singles’ Day sales were made via mobile. In contrast, 21 percent of Cyber Monday sales were made via mobile in 2015, according to comScore.
So what can U.S. e-commerce retailers learn from the successes of China’s Singles’ Day?”
Source: Acceleration Partners
“We had the chance to attend some insightful sessions last week at PMI: London about the past, present, and future of partner and affiliate marketing, and all the factors in between that are making the industry more and more complex.”
Source: Performance Horizon
If you have an affiliate industry story to share, let us know!