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Affiliate Marketing News 1-31-2018
Thanks for checking out this week’s edition of affiliate marketing news roundup! I’ve collected some interesting and timely affiliate marketing news pieces and blog posts from around the interwebs.
The text that accompanies each article is a quote from the respective article/post.
As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.
“If you’re an advertiser or agency that hasn’t utilized Fresh Press Media yet, you may be missing out on a great opportunity! This marketplace is a way for you to connect with influencers who can bring awareness to your brand and products.”
“Are you throwing a Super Bowl party this year? We are here to help. Check out some of our essentials to make a great viewing party.”
“Like many others in the affiliate industry, our team kicked off the New Year at Affiliate Summit 2018 in Las Vegas, NV. Several people from our company attended, representing both Fresh Press Media and our sister company in the affiliate space, FMTC.
Affiliate Summit is always a highlight of our year. Not only does it bring together members of our remote team for some valuable face-time, it gives us the opportunity to connect with our valued clients and form new partnerships as well.”
Source: Fresh Press Media
“Whether you’re thinking about signing up with a brand as an affiliate or have already done so, you’re likely to have lots of questions. To help you understand the affiliate landscape and how to be successful in it we’ve put together our affiliate marketing guide for beginners.”
Source: Acceleration Partners
“Being on top of trends – well, maybe ahead of them – is what separates good internet marketers from the pack. But with so many changing technologies, new developments, and shifting consumer behaviors it’s hard to predict the winners from what’s just a fad.
It’s important to pick your spots carefully moving forward and have a clear plan in place to execute and measure success.”
Source: iAffiliate Management
“With the year off to a fresh start and hopefully budgets locked in with a line item for conferences and events, it’s time to start planning which conventions you want to attend in 2018.
Conferences are incredibly valuable for skill expansion and networking, and even though they require time off of work, they are well worth the investment. Most marketers only have the budget for one or two conferences every year, so it’s vital that the conference(s) you choose to attend offers the most value for the investment.”
“For some online advertising publishers, pop-up ads, auto-playing videos, and other aggressive online advertisements are a tactical part of their livelihood. For most of us average users, however, they’re just a nuisance to be cursed and closed.
So when Google announced in June of last year that Chrome – the Internet’s most popular web browser with a 44.5% market share – would begin featuring a built-in ad-blocker, for the majority of us it sounded like a dream come true.
Now that dream-come-true has a set debut date – February 15. As of that day, websites displaying full-page ad interstitials, flashing ads, and ads that unexpectedly play sound will be warned and eventually stripped of ads by the Chrome ad-blocker. Google intends to penalize websites not in compliance with ad standards set by the Coalition for Better Ads, cutting off their ad revenue, and thus forcing publishers and media companies to abandon ‘low-quality’ advertisements.”
Source: The Sociable
“The use of Influencer marketing continues to increase and it looks like Instagram is fueling the growth.
Instagram has emerged as a go-to channel for etailers to drive their brand’s message to larger market segments in 2017, according to new research from Klear, an analytics and social media marketing platform.”
Source: iAffiliate Management
“Program managers occasionally have affiliates ask them to provide a custom link to a certain product or page. Of course, affiliates have the ability to create and build their own custom affiliate link through the AvantLink dashboard and tools like the SnapLinker, but some request that the merchants help them accomplish the task on their behalf. With a new merchant-level custom link building tool, program managers now have the ability to do just that.”
“One of the most competitive and saturated niches in present-day affiliate marketing is the Sleep niche. There are, literally, hundreds of brands that compete for the affiliate attention to get their products in front of the publisher’s audience, and new affiliate programs are being launched in this niche every week.
Our team has been been assisting brands with marketing sleep-related products through affiliates since 2013, but it was 2017 that ended up being particularly remarkable for us.”
Source: AM Navigator
“Branching out into new markets is a great way to support your business growth, but it can often be a daunting process for brands. Brand marketers have the ambition to go global with their partner marketing programs, but don’t always know where or how to start.
Here are some principles to take into account when looking to explore global activity through the partner marketing channel. By understanding these ideas, you’ll be in a better position to roll out global expansion plans.”
Source: Impact Radius
“Online marketers need to be ready to embrace one of the biggest trends of 2018 – voice search.
Up to now, voice search has been a bit of a novelty. But the predicted rise in searches that use voice is staggering. That will make it crucial for digital marketers to make some changes in order to take advantage of voice search’s growing usage.”
Source: iAffiliate Management