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Affiliate Marketing News 6-7-2017
Thanks for checking out this week’s edition of affiliate marketing news roundup! I’ve collected some interesting and timely affiliate marketing news pieces and blog posts from around the interwebs.
The text that accompanies each article is a quote from the respective article/post.
As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.
“Have you ever wondered what consumers really think about shopping online? You may want to know why they prefer online stores and how you can use that knowledge to expand your online marketing. You’re in luck because the PMA Measurements and Insights Council has just conducted a survey to see the top reasons why consumers shop online. The results include insights from over 750 respondents from 48 states.”
“Larissa Feuerstein, Merchant and OPM Liaison at FMTC, joined me to chat on my podcast, This is Affiliate Marketing with Shawn Collins.”
Source: Affiliate Summit
“Are you looking for something new to spice up your influencer marketing game? Maybe you’re trying to decide what type of content you want from an influencer. If you’ve never hired influencers for anything but a blog post, you could be missing your target audience’s favorite channel. We’ve broken down each content type with an explanation and a bonus tip. Next time you create an opportunity, consider incorporating two or more of these suggestions into your strategy. Don’t limit yourself: In the Marketplace, you can launch as many opportunities as you want with your $250 deposit — so don’t be afraid to have multiple opportunities at the same time.”
Source: Fresh Press Media
“It was announced this week that PMA Industry Champion and Outsourced Program Management agency Schaaf-PartnerCentric was acquired by its CEO, Stephanie Harris. Brook and Forrest Schaaf have long been huge personal supporters of the PMA, and the company they started has helped us grow since our early days.
Personally, I have known Stephanie the 13+ years that she has been in the affiliate marketing industry, and it is exciting to see her take on the role of Owner at the newly-renamed ParterCentric. Although you can learn more about the acquisition in the press release, I spent a few minutes asking her some questions about our industry and the PMA specifically.”
“With the rise of other content formats comes the need to optimize them for search. One increasingly important place to do that is on YouTube, which is a video distribution website used by the masses (HubSpot included).
But how does that work? What are the steps you need to take to optimize your YouTube channel for search? We’ve outlined some major tips below. And if you’re short on time, no problem — check out the video summary here.”
“There are many businesses that believe that getting customers is as simple as developing a website, configuring an online store, and setting up social media channels. Unfortunately, most of the time this model results in few website visitors and even fewer customers. So what do the best of the best do, and how can you mimic it?
Our SEMrush team decided to have a look at the traffic distribution of the 25 leading e-commerce retailers in the US to determine a viable internet marketing strategy for boosting traffic to any online store. There are two types of traffic coming to your website: free and paid. So let’s take a deep look at both.”
“In order to find and tag Affiliates as ‘low performers’, you will need to find out who they are! All it takes is a little quick filtering from your Affiliate List. Select ‘Advanced Filters and Sorting’ from the left sidebar and look for the ‘Performance Metric’ option. Fill it out so you are sorting Affiliates who have generated $0 (or any low value) in sales. You can use the predefined time periods or choose your own from the custom calendar option.
Don’t just stop there! Explore some of the other filter options to make sure you pare down your list in any way you see fit.”
“Google launched Google Tasks, a simple to-do list app built into Gmail, in 2008. That’s when I finally found a replacement for Palm’s to-do list manager. Here’s what makes it my favorite simple to-do list app—and how to get the most out of it.”
“Chad Waite lives in Sandy, Utah and is the marketing manager of AvantLink. AvantLink is a leading affiliate marketing network with the goal of quality over quantity. They consistently strive to challenge standard practices and disrupt the industry status quo.
AvantLink was founded by Paul and Scott Kalbach in 2005 and has experienced rapid growth. As Chad explained, Paul and Scott were ‘fed up’ with outdated network technology in the affiliate space and decided to fix the problem on their own by launching a new network focused on technology at the core.”
“If an affiliate or influencer does not properly disclose this compensation-based relationship, it is often the brand that gets hit with a hefty fine and bad publicity – not the marketer. To ensure that your marketing partners are properly disclosing their relationship with you and complying with the FTC, keep these five tips top of mind:”
Source: Acceleration Partners
If you have an affiliate industry story to share, let us know!