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Affiliate Marketing News 5-31-2017
Thanks for checking out this week’s edition of affiliate marketing news roundup! I’ve collected some interesting and timely affiliate marketing news pieces and blog posts from around the interwebs.
The text that accompanies each article is a quote from the respective article/post.
As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.
“There are so many sites and resources available where you can learn more about affiliate marketing that it might be hard to know where to start.
To help narrow it down, I’ve highlighted three sites that you can reference anytime you need information or just want to stay up to date in the industry.”
“Affiliate Summit East 2017 is taking place July 30 – August 1 at the New York Marriott Marquis in New York City.
Recipients of the Pay It Forward Scholarship from Affiliate Summit will receive a VIP pass, which includes…
-Networking meals on Monday and Tuesday, as well as snacks on Sunday
-Your own check-in line
-VIP seating in the Networking Lounge
-Opening Day VIP Cocktail Reception
-Opportunity to participate in the Newcomer Program
-Access to all educational sessions
In order to enter apply for the scholarship, you simply have to submit a short essay of 300 words or less.”
Source: Affiliate Summit
“It’s finally here! Advertisers, you now have the ability to request ‘marketing content’ as a deliverable type (in addition to the standard blog, Twitter, Instagram or Pinterest posts). Instead of trying to outsource the creation of blog posts, images, photos and videos to use on your own site and social streams, tap into the creative genius of the content creators in your niche.”
Source: Fresh Press Media
“Merchants can achieve growth through affiliate marketing by learning from the successes and failures of others. In this “Affiliate Marketing Report Card,” a new quarterly series, I will critique an affiliate program by focusing on three areas: the affiliate networks, the infrastructure, and the management style.
For the first installment, I’ll grade Jane, an online boutique marketplace for women’s fashion items, home décor, and children’s clothing. Jane was ranked 263 in the Inc. 5000 2016 list of fastest-growing privately-held companies in the U.S., with revenue at $83.8 million.”
“Earlier this week Google announced a new version of its free attribution tool. Google Attribution is a streamlined version of Adometry, acquired by Google in 2014. It’s Google’s play to move beyond the last-click model currently embraced by most online marketers.”
Source: iAffiliate Management
“Whether you carefully plan every task in a Getting Things Done list or scribble reminders to yourself on the back of an envelope, your goal is the same: You’ve got stuff that needs doing and you’re trying to get yourself organized enough to do it. With a task management system that works for you, you’ll get more done with less frustration, fewer missed deadlines, and greater overall work satisfaction. That’s something you should rely upon.”
“The PMA Measurements and Insights Council recently conducted a survey to ascertain the top reasons that consumers shop online. With over 750 respondents in 48 states, the survey was a good representation of the various reasons often given by shoppers.”
“Your company just landed a new client, congratulations! The next thing you do will set the tone for what is hopefully a long, profitable relationship. The first call, or kick-off call, is crucial to building trust and creating a great environment to work with your new client.
How do you make sure that you crush this call, ensuring that you have a client for the long-term?”
Source: JEB Commerce
“I wanted to learn more about the real Mike, so I asked him a variety of questions I figured he had not been asked in previous interviews.”
Source: Affiliate Tip
If you have an affiliate industry story to share, let us know!