Affiliate Marketing Industry News Roundup 4-28-2016

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affiliate marketing industry news 4-28-16

Affiliate Marketing Industry News Roundup 4-28-2016

Thanks for checking out this week’s edition of the Affiliate Marketing Industry News Roundup! I’ve collected some interesting and timely pieces from around the interwebs.

As always, if you have an affiliate marketing industry story that you’d like us to share, there is a submission link at the end of this post.


 

Consumer-generated content is everywhere. Consumers post everything from comprehensive reviews to pictures of the products they’ve bought or plan to buy. This activity is a major driver of sales and product engagement in the e-commerce space. A report from BazaarVoice examines the impact of this sort of content.

 

Source: Social Times


 

This report, which details the previous year’s mobile usage and stats, was compiled by leveraging data from our vast network of more than 3,000 advertisers and 30,000 publishers.

In addition to benchmark statistics in over 30 categories across the four major verticals—Retail, Home Services, Travel and Finance—the report offers mobile strategies for both publishers and advertisers.

Key 2015 findings in the report include:

  • U.S. sales on smartphones increased 132% YOY
  • The average growth of mobile clicks increased 124% YOY
  • Mobile sales in the retail vertical increased 177% YOY

 

Source: CJ Affiliate


 

“Ten years ago, when I was writing my very first book on affiliate marketing, I greatly struggled with the lack of statistical data on this industry, and quoted lack of research on it in my first interviews too.

In this day and age, however, there is plenty of great data out there; and today I bring you my compilation of 20 bite-sized Tweetable nuggets (each representing an interesting stat related to affiliate marketing). I hope you will find them as fascinating as I did.”

Source: AM Navigator


 

“High-converting landing pages consist of three action-driving stages: before, during, and after.

Tragically, when many content marketers build landing pages, they focus on just one stage: during.

But if you don’t invest effort into what happens before and after you present your landing page, it doesn’t stand a chance of achieving the results you want.”

 

Source: Copyblogger


 

If you’ve run blogger campaigns with us already, you know that the bid panel (the place where you see all of the influencers who want to work on your campaign, along with their stats and fees) is a great resource.

It’s very easy to scan when you have a handful of bids. But, most of you are getting more than a handful – you’re getting 30, 60, even 90 bids on your campaigns. That makes the bid panel very, very long and very, very hard to manage – until now.

 

Source: Fresh Press Media


 

Discovering affiliate programs that offer products and services your readers will relate to can be a challenge. Sometimes, you think of a store that would be a perfect fit, but you have trouble finding information about their affiliate program or any mention that one even exists.

These tools will help you in your search.

 

Source: FeedFront


 

“The PMA Compliance Council has released a new whitepaper entitled “Using Images and Copyrighted Works on Your Blog: What You Need to Know.” The paper answers frequently asked questions by bloggers such as:

  • Can I use any image under the “Fair Use” doctrine?
  • Can I use an image if it has already been used on another site?
  • Can I use an image if I attribute credit it to the owner?
  • Can I be sued even if I made no money off of the post?

In addition, the paper includes an overview of copyright law and various ways to lawfully obtain images for use on blogs.”

 

Source: The PMA


 

“By the end of this post, you won’t be sending just “okay” emails. You’ll be sending good to great emails that almost always get a response as well as much better conversion rates (for links, sales, etc.).”

 

Source: Quick Sprout


Interview: Justin Rondeau of Digital Marketer on Driving Website Leads

“Justin Rondeau is the Director of Optimization at DigitalMarketer and runs all of the optimization efforts and split tests at DigitalMarketer and is active among our other properties.

He explains that testing the wrong elements or pages is just as bad as not testing at all… In fact, it could be worse!

This is why Paul Klebanov of SEMrush asked Justin Rondeau these 8 questions to help you define your strategy for testing your websites the right way in 2016. ”

 

Source: SEMrush


Affiliate Marketing vs. Influencer Marketing: What’s the Difference?

“When structured correctly, an effective influencer-marketing program can be used to promote your offerings, share your content, and build buzz for a key launch or campaign. If you’re thinking this sounds a lot like affiliate marketing, you’d be right. So how are they different?”

 

Source: Acceleration Partners


Why You NEED Affiliates Bidding on TM+

“If you aren’t allowing (or even testing) Affiliates to bid on TM+, you could be missing out.

Here are the top reasons to allow TM+ by your affiliates…”

 

Source: JEBcommerce


Marketing Podcasts We Can’t Get Enough Of

“As a marketer, I am always trying to keep a pulse on how I can improve my quality and quantity of work, to better connect and solve the problems of our clients and customers. One way I keep up on the current trends in marketing is through listening to marketing-focused podcasts. If you’re looking to stay up to date on marketing trends in the digital age, these podcasts are definitely worth a listen.”

 

Source: Impact Radius


Support FMTC’s March for Babies Fundraiser

We believe it’s important to give back to the community, so we are happy to announce that the FMTC team is participating in the March of Dimes – March for Babies. Many members of the FMTC family have been personally affected by premature birth, the loss of a newborn child, and birth defects, which makes this issue dear to our hearts. We know there are many other families who have also been affected, and we’re taking a step to help fight it.

Please partner with us and donate to help our team reach our fundraising goal of $1,500. The event ends soon on May 14th so please donate here as soon as you can!

 

Source: FMTC


 
 

If you have an affiliate industry story to share, let us know!