We may earn money or products from the companies mentioned in this post.
Affiliate Marketing News 2-23-2017
Thanks for checking out this week’s edition of affiliate marketing news roundup! I’ve collected some interesting and timely affiliate marketing news pieces and blog posts from around the interwebs.
The text that accompanies each article is a quote from the respective article/post.
As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.
“We want to help you reach publishers and promote your offers!
To ensure that FMTC can pull your offers from the networks, so they will be used by as many publishers as possible, use these helpful tips.”
“The Coupons and Deals Council recently tackled the issue of FTC Compliance and what we have learned since the original .Com Disclosures. The following includes updated sources and information geared toward the affiliate marketing industry.”
“There are multitudes of influencers out there. A number of them are in the Fresh Press Media Marketplace, waiting to partner with you. While overall this is great news for an advertiser, it can seem overwhelming to filter through bids from unfamiliar influencers without really being sure how to narrow down the list — especially when you’re looking for a quality partner to work with long-term.
Even in the marketplace, when you have numerous bids on your opportunity but don’t have the budget to hire every single one, how on earth do you narrow it down? How do you know who is the best fit? There is no ‘one size fits all’ answer for everyone. An influencer who may be a perfect fit for one brand may not be the best option for someone else. Someone with big numbers of followers may not have the engagement with their audience that you really want for your brand.
However, we’ve compiled 5 effective ways to narrow down the list and choose the best fit for you.”
Source: Fresh Press Media
“E-commerce stores succeed when they do two things right:
First, they attract people to their store.
Second, they make those people convinced they should buy from them.
But how do you attract those people? And, most importantly, how do you convince them to buy from you? Well, there’s a whole lot of tactics you can implement to achieve both goals. There’s one that stands out from the rest. And that is using user generated content.
All you need to do is take some time and implement one of the user generated content methods below.”
“In the world of blogging you must toot your own horn a bit to gain followers. Meaning you must share your best work and gain their trust to keep reading.
You also need to do the same when working with brands. To do so you need a rocking media kit that you can present when you pitch a company. If you don’t have a media kit you are losing money. Brands want to clearly and quickly see your reach, demographic, and goals. They also want to see who you have worked with in the past. This can all be easily displayed in your media kit.
You can start from the ground up and make your own creative kit if you have the time and the resources. I have used Etsy to purchase templates and then made the kit my own. There is no right or wrong way to do so, it’s whatever works best for you.”
Source: Fresh Press Media
“Craftspeople like Ric are a rare breed, the subject of awe and envy for many overwrought knowledge workers who long for simpler times and focused occupations. While Ric’s craft may be rare, his intense focus on mastery is just as attainable—and important—for the modern day knowledge worker as it is for the artisan.”
“This week on Apogee Live, we discussed attribution in the affiliate channel. It’s a hot topic and reflects my recent article in Practical Ecommerce. I tried to explain how it works and may have stumbled through the conversation with affiliates but I think we got the point across. This was only our second group call like this; we’re still finding our sea legs!”
“Whether your business is starting a podcast, launching a magazine, or just celebrating St. Patrick’s Day, March 2017 is full of opportunities to use content to promote your company and its products.
Content marketing is the act of creating, publishing, and distributing content — such as articles, posts, and videos — with the express goal of acquiring, engaging, and retaining customers. When marketing with content, you can build long-term relationships with your customers, improving their lifetime value to your business.
Here are five content marketing ideas for March 2017, to inspire.”
Source: Practical Ecommerce
“PerformanceIN caught up with [Affiliate Window’s] global strategy client director, Kevin Edwards, to hash out both the opportunities and challenges posed by turbulent times ahead.
In the interview below, Edwards discusses the demand for new technology in order to reap the benefits of mobile, the race for innovation in influencer marketing, the potential risk of encroachment by SaaS platforms, and much more, as we take a swoop over affiliate marketing in 2017.”
“Email marketing is a powerful tool, one that many B2B companies do not take advantage of. Triggered emails are a good way to get started. They are event-driven, based on a customer’s behavior, typically. Once they are set up, triggered emails require no additional time or resources.
In this post, I’ll address few types of triggered emails that can increase B2B ecommerce sales.”
Source: Practical Ecommerce
If you have an affiliate industry story to share, let us know!