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Affiliate Marketing News 12-8-2016
Thanks for checking out this week’s edition of affiliate marketing news roundup! I’ve collected some interesting and timely affiliate marketing news pieces and blog posts from around the interwebs.
The text that accompanies each article is a quote from the respective article/post.
As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.
“Last week was our annual ‘tech retreat’. We rented a yurt in Ithaca NY for a few days to work, reconnect, and have fun. As a remote company, it is crucial that we interact face to face. The boost to our morale and overall sense of being on a team is invaluable.”
“Successful brand marketing depends on building relationships with consumers, and as customers demand more control over the types of ads they see, affiliate marketing has proven to be an effective way to establish, strengthen, and maintain these invaluable relationships more authentically.”
Source: Acceleration Partners
“I’ve talked about this in previous posts, but one of the biggest mistakes we see advertisers making when they choose influencers to work with is focusing only on the influencer’s traffic and follower numbers. It seems that advertisers believe that the more traffic a blogger has or the more followers they have on social media, the more successful they’ll be.
But. that’s not always the case. More traffic and followers doesn’t necessarily mean more influence.
So, how do you determine if an ‘influencer’ actually HAS influence? Here are 3 tests:”
Source: Fresh Press Media
“If you want to keep conversions and gain that revenue, you need to take a close look at the user experience (UX) on your site to ensure you’re not inadvertently killing your conversions. Here are 7 of the most common UX mistakes you might be making.”
“Black Friday and Cyber Monday may be over, but there is still lots of shopping to do! There are great promotional dates to keep in mind that you can create enticing offers for.”
“It’s been a few years since we discussed our Merchant Newsletter tool here on the blog, so we thought it would be a fine time for a quick refresher and overview of how the macros inside the tool work to make it simple and quick to send a great newsletter to your Affiliates.”
“Affiliate marketing industry is already more than twenty years old and, as it is with every professional field, it’s got an array of its own terms and abbreviations. Industry people use them understanding their precise meaning(s). Outsiders, however, can (and do) get easily confused by some of the words and phrases in which we operate. No wonder why… Connotations of some of these terms, actually, do differ from pure semantic meanings of the same; and in some case more than in others.”
Source: AM Navigator
“We worked hard over the Thanksgiving break…and have the numbers to show it!”
“Chances are you’re working on someone else’s schedule and within your workplace’s confines. That’s unfortunate, because the key to happiness at work isn’t money, it’s autonomy.
Still, we have good news for you. Your best self doesn’t have to be put on hold even if you don’t feel like you control your workday. We took a look at the most common challenges workers face–and how to overcome them so you can own your productivity in the office.”
“In an industry built on relationships, Affiliate Marketers are always encouraged to get on a friend-level with colleagues and associates. Not only because it makes work more pleasant, but it drives business. Here are several other reasons why it is so important for affiliates and bloggers to befriend Affiliate Program Managers.”
“Recently, Google updated their trademark guidelines to restrict the use of trademarks by lead generators. If you work with lead generation partners, they are no longer allowed to use your trademarks in paid search. And we believe this is a good thing.”
If you have an affiliate industry story to share, let us know!