Affiliate Marketing Industry News Roundup 10-6-2016

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affiliate marketing industry news roundup

Affiliate Marketing News 10-6-2016

Thanks for checking out this week’s edition of affiliate marketing news roundup! I’ve collected some interesting and timely affiliate marketing news pieces and blog posts from around the interwebs.

The text that accompanies each article is a quote from the respective article/post.

As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.


 

“Two cases were recently heard by the United States District Court for the Southern District of New York. Both were filed by merchants against affiliates who promoted competing merchants. Both allege violations of New York state law as well as the federal Lanham Act. Although the fact patterns were very different, both cases signify that merchants may have a case against affiliates who promote their competitors under specific instance, even (or in spite of) when the affiliates use proper FTC disclosures.

Neither case has reached a final disposition, but it is important for affiliate marketers to understand the underlying issues in the cases and how they relate to their own potential liability.”

 
 

Source: PMA


 

Coupons are a necessary component for most e-commerce sites:

  • The online coupon market is worth about $4 billion a year
  • Majority of US Internet Users Will Redeem Digital Coupons

So now that you’ve seen how important it is to offer your shoppers coupons for your e-commerce site, how do you get them listed on the big coupon sites?

 

Source: CTO Eric Nagel guest post at AM Navigator


 

“Advertisers in our marketplace will be happy to know that we’re working on several improvements to their interface. These changes will be rolling out over the next few weeks. If you’re an advertiser with us, you’ll want to check out the newest update which gives you easier access to interactions you’ve had with Influencers throughout the life of the Opportunity.”

 

Source: Fresh Press Media


 

“This book is very informative with tons of helpful details on the do’s and don’ts of managing affiliate programs. I’m sharing a handful of educative tips that are helpful to affiliate managers. You will find 2 of my takeaways in this post, and next week’s post will cover additional takeaways.”

Source: FMTC


 

New Publisher Service – FMTC Connect

“We are excited to announce a new publisher service offering at FMTC. It’s called FMTC Connect. This service utilizes the expertise and relationships of our Elite Media Partners group to connect your FMTC account with thousands of merchants across dozens of affiliate networks and data sources.

Claim your copy of our case study that demonstrates what this service produced for an FMTC client.”

 

Source: FMTC

 


 

“How do you get the most value out of your content? Contributor Ural Cebeci discusses strategies for crafting compelling content that gets your audience hooked and wanting more.”

 

Source: Marketing Land


 

“Q4 started this week, and you know what that means! The holiday shopping season is just around the corner. Do you have your affiliate programs in place? Looking for strategies to optimize those programs? Our newly released 2016 Holiday Intelligence Report lays out the trends that will define the season and the cadence of holiday sales so you can plan for success.”

 

Source: CJ


 

“Todd Farmer, who is the Vice President of Affiliate Marketing Solutions at Inuvo, joined me to chat on my podcast, This is Affiliate Marketing with Shawn Collins.

We discussed…

  • Sharing his name with a movie script writer
  • The Civitan Youth Leadership and Diversity Conference
  • His first Tweet
  • Being an alumnus of Michigan State University
  • Bloody Mary Bars
  • Blogging at ToddFarmer.com
  • Watching Stranger Things

 

Source: FeedFront


 

“Amazon has taken several steps over the past year to crack down on fake paid reviews on its marketplace. The company has sued over 1,000 individuals and websites and buyers accused of dealing in fake reviews. Now, Amazon says, incentivized reviews will only be available through the Amazon Vine program.”

 

Source: Marketing Land


 
 
 

Images used to be the icing on the cake, now they are essential to every page and post. I’m sharing this post because it recommends nearly every image editing tool that we use at FMTC and Fresh Press Media. These tools are easy to use, allow you to create professional looking images, and most are free of charge.

 

Source: Blogging Wizard


 

ShareASale is offering a nice incentive to affiliate publishers and influencers for Q4! Complete this challenge and you’ll walk away with more than $150 and a free gift, too. The rules are easy to follow and the goal is very attainable.

 

Source: ShareASale


 

“…in 10 months, the SEMrush Paid Traffic team managed to increase profits from non-branded PPC campaigns by 94%. And we found out what actions led the team to this result.

On average, out of every 4 A/B tests we conduct, 3 confirm the “B” hypothesis (the new one). We consider this a pretty good result.

And here’s how we make sure that spending time on split tests is worthwhile.”

 

Source: SEMrush


 

“Big data is both a blessing and a curse for marketers. We want to make impactful, data-driven marketing decisions and we possess mountains of data to aid us in this endeavor. So why do we feel so overwhelmed?

In this post we will discuss the challenges marketers face with big data and how technology can help us gain control.”

 

Source: Impact Radius


 

“Our information-addled brains demand a new approach to email. When everyone is busy, being respectful of their time—by taking up as little of it as possible—is a key way to get people to pay attention. When composing email, this means being clear, concise, and actionable. You can achieve this with a few simple strategies:”

 

Source: Zapier


If you have an affiliate industry story to share, let us know!