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Affiliate Marketing News 10-3-2018
Thanks for checking out this week’s edition of affiliate marketing news roundup! I’ve collected some interesting and timely affiliate marketing news pieces and blog posts from around the interwebs.
The text that accompanies each article is a quote from the respective article/post.
As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.
“One question I am frequently asked about FMTC is how the company gets compensated. Do we earn commissions? This common question is important to know since giving another piece of the pie could be a downside for merchants. Some other affiliate tools will retain a portion of the commission that is due to the affiliate. Well, we have good news because the simple answer to this question is no.”
“Across the internet, there are over 1.5 billion* websites and those who continue to do well, keep investing time and effort in their product or service. So how can a new affiliate looking to start out in the industry, stand out from the crowd and ensure they build enough brand awareness? Finding a niche that will work is not an easy task. In the affiliate industry, sites like voucher code and cashback were stemmed from an idea to help consumers become savvier with their shopping habits and earn money whilst shopping online. Whilst, technology companies like Skimlinks invested their efforts in building a product that could help mass media partners monetize their links and earn additional income.”
Source: Acceleration Partners
“Influencer marketing is a popular addition to marketing strategies. Some brands have influencer marketing as an afterthought. Others add it as a small subdivision of their affiliate programs. However, the case is clear that influencer marketing has many benefits. Consider allocating a larger portion of your budget to influencer marketing, and reap the rewards. Looking for some good reasons to do this? Here are a few:”
Source: Fresh Press Media
“Partnerize has launched an enhanced commissioning suite that gives advertisers greater opportunities to implement their commissioning strategies and enhance workflows.”
“Influencers are authorities within your niche that have a measurable persuasion over an audience. These could be bloggers, Instagrammers, YouTubers, and users with a large Twitter following. Collaboration with other influencers is a great way to develop professional relationships to meet your goals. Whether you’re looking to boost your blog’s traffic, reach a new audience or build your brand’s trust, collaborating with influencers is an important marketing channel. Collaborations are also a great way to have fun while producing new content for your readers. It also brings a fresh perspective to the readers from the other influencer. So how do you make collaborations happen? We outlined major steps below to help you get started.”
“The United States Securities and Exchange Commission and Commodity Futures Trading Commission both brought enforcement actions on September 27 against a group of 11 mostly American accomplices to a vast Israel-based investment fraud.”
Source: The Times of Israel
“So you are ready to take the affiliate world by storm. The first big hurdle is to decide what you are going to pay your affiliates. Affiliates who refer sales to you get a commission once a sale (or a different conversion action) is completed. Payments can be either (a) a flat amount (in whatever currency you operate) or (b) a percentage of the total sale (exclusive of taxes and shipping). So, how do you determine what your affiliate program commission rate should be?”
Source: AM Navigator
“Do you have questions about digital marketing that you’ve been meaning to get answered? Digital Media Solutions is here to help. In this article, we’ve answered five of the questions about digital Digital Marketingmarketing that are most frequently searched in Google. Click on your question below to see the answer.”
Source: Digital Media Solutions
“Influencer marketing can happen on any social media platform, but the most popular for influencers Is Instagram, and one fast-growing company based in Silicon Valley has developed what industry experts consider to be one of the smartest influencer marketing technology platforms in the world, founded by Heidi Yu, who now is not only a successful serial entrepreneur in her twenties, but one of the top women in blockchain.”
Source: IOT Evolution
“As many Account Managers will know, affiliate recruitment is at the heart of a well-managed affiliate programme; pivotal in on-boarding new partners and improving growth. A common occurrence in the affiliate channel, can be over-reliance on 1-3 top affiliates who drive the greatest volume for your brand. Whilst it’s important to work with these top affiliates, proactive discovery can be a fantastic way to introduce new affiliates who will eventually share a slice of the pie. Finding new partners to collaborate with is a fantastic way to diversify your affiliate mix and bring innovative marketing ideas to your programme.”
Source: Acceleration Partners
“Getting your products into people’s hands and generating new sales is tough as a new ecommerce business.
Aside from organic ecommerce SEO which can take time, you’ll probably need to invest in paid traffic on Google or Facebook (and advertising costs continue to rise).
You’ve probably heard the term affiliate marketing thrown around, but with all of the different digital marketing tactics out there, it may seem a bit confusing or get lost in the shuffle.”
Source: Business 2 Community
“We are excited to announce PicMonkey has joined the Acceleration Partners family!
Founded in 2012, PicMonkey is a visual communications platform that empowers both non-designers and designers alike to quickly create stunning visuals and graphics for social media, marketing, and beyond. Headquartered in Seattle, WA with a worldwide office in Ireland, PicMonkey allows creators of all experience levels to make high-impact images to promote their personal and business brand. Its photo editing and design tools are a powerful yet easy-to-use alternative to complicated creativity software, and a key toolset for anyone who wants to level up their game.”
Source: Acceleration Partners
If you have an affiliate industry story to share, let us know!