Christmas is almost here! Did you get your wish list sent Santa Claus? He’s gone digital now, so there’s still time. Tricia Meyer wrote up an Affiliate Marketing 2013 Naughty and Nice List, so you better check to see if you made the list. I will not confirm nor deny if I belong to the certain Facebook group chat that made the naughty list. And that group may or may not have introduced me to Buck the iDeer which is a great marketing ploy that sucks one’s productivity time. How many deer jokes do you know?
Moving on, Forbes reported how Affiliate Theft Could Be Costing You Millions. Now those thieves should definitely be on the Naughty list.
Affiliate marketers are already planning ahead to 2014 as we’ve seen in these Forrester and ClickZ articles:
Twitter Pushes Promoted Account Ads Into Timelines, Rolls Out Conversion Tracking Tool – Though Twitter may be part of your social media mix – in 2014, it may become part of your paid ad placements as well. The social media giant will now show promoted tweets and accounts in timelines. PLUS they’re offering conversion stats – allowing advertisers to track the ads they’re placing. We’re interested to see whether this will be a highly promoted test – or a game changer for online adverting.
IAB Aims to Set Industry Standards for Content Marketing – Standards are nothing new in online marketing – and neither is the IAB – but, what is new for the coming year are standards for content marketing. This is a big step forward in validating the hard work of ethical content marketers, and should lead to a better way for all of us to spot the fakers and seperate ourselves from their activities.
U.S. Video Ad Views Top 26 Billion in November, More Than Double One Year Ago – Is video on your to-do list for 2014 – it should be!
Predictions 2014: B2C CMOS face Big Changes as Customers Adopt New Media, Social and Mobile Behaviors – CMOs are going to be focusing on “lifestyle” as they make their 2014 plans. We think this is great news for affiliates who focus on providing valuable content, often based on lifestyles.
And last but not least, FMTC is super excited to be a nominated as a 2014 Affiliate Summit Pinnacle Awards Finalist in the Tool/Service of the Year category. We are up against some great contenders, BrandVerity and Shareist who are both very well-deserving of such an award.
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