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Affiliate Marketing News 7-12-2017
Thanks for checking out this week’s edition of affiliate marketing news roundup! I’ve collected some interesting and timely affiliate marketing news pieces and blog posts from around the interwebs.
The text that accompanies each article is a quote from the respective article/post.
As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.
“As an advertiser, you may wonder whether or not it’s beneficial to work with coupon and deal affiliates. Should you offer coupons for your affiliate program and if so, what is the best strategy? There has been much debate around this topic in the past so the Performance Marketing Association’s Coupons and Deals Council recently released a whitepaper that addresses this challenging topic”
“As affiliate marketers look to measure performance across the whole consumer journey for a better understanding of the value of their work, more affiliate networks are promoting their own attribution capabilities. But what should you demand from your data?
Being able to see which publishers have played a role in the path to purchase beyond that last click is just the beginning. If you’re looking to attributed reporting to improve your affiliate marketing performance, you need to be thinking beyond recognizing the value of upper-funnel publishers to get the most out of your data.”
“Google Search Console (GSC) can be a helpful tool – providing you use it. This guide isn’t meant for advanced users nor is it a comprehensive dive into every feature GSC has. I’m not looking to overwhelm you. Instead, we’re going to go over eight simple GSC features that can provide you with actionable tasks you can start working on right away to improve your site’s SEO.”
“Back in April with very little fanfare (or public comment), Indiana passed a law requiring out of state merchants to start collecting sales tax on online purchases made by Hoosiers. Although affiliate nexus legislation had been proposed in the past by Democrats, Republican State Senator Luke Kenley always made sure it was shut down. Now Kenley was one of the driving forces behind the new economic nexus tax. I’ll break down what it entails and why it is a bad idea for Indiana right now.”
Source: Tricia Meyer
“For many businesses, content is marketing, an integral part of nearly all of the company’s promotional activities. While this can be good for a business, helping to create long-term customer relationships, it requires a steady flow of interesting content ideas.
Content marketing is the act of creating, publishing, and distributing content — such as articles, videos, and podcasts — with the specific aim of attracting, engaging, and retaining customers.”
“When we think of attribution in affiliate marketing we typically associate it with affiliate commissions and how they are affected. Of course, with a fair attribution program set up by affiliate management, affiliates involved in the click stream can all end up with at least some portion of the commission from a sale.
However, how does this affect the merchant? With an innovative attribution program, merchants are able to track and measure their affiliate’s contribution to the end sale. This is helpful to them in that they can then check with the affiliate to identify what type of campaign or marketing efforts they are using to help not only attract consumers but also in learning how they are closing the sale.”
Source: Cindy Ballard Marketing
“Many affiliates we work with utilize WordPress to maintain their website and blog. Having maintained our own blogs and consulted with a variety of affiliates, we’ve come up with a list of WordPress specific plugins that are helpful for affiliates.”
“The summer months are slow for many ecommerce merchants. It is an excellent time to do some housekeeping and prepare for the upcoming busy season. Take a few days to review the key performance indicators from your affiliate marketing efforts from January to June.
Affiliate marketing KPIs are different than overall ecommerce metrics. Company leaders will likely monitor the typical top-line numbers, such as return on ad spend. But the affiliate channel usually has one of the best ROAS ratios. Thus good managers need to focus on a deeper set of affiliate marketing KPIs to show progress and success.”
“On a Wednesday afternoon in June, Brian Kelly, better known as the travel guru the Points Guy, left his office, on Park Avenue, and boarded a helicopter on East 34th Street. Six minutes after takeoff, he touched down at John F. Kennedy International Airport, and approximately seven minutes after that, with the help of his T.S.A. Pre status, he was through security and perched at the bar of a lounge inside Terminal 5. When I arrived, twenty minutes later, still flustered from maneuvering a rolling suitcase around a packed A train for the better part of an hour, he was sipping a complimentary glass of Sancerre and chatting up a male model he had ushered into the lounge with a guest pass.”
Source: The New Yorker
“Monetising your blog allows you to make money from it and thus make it even better than it was before. Needless to say, understanding the best routes to do this will make the process a lot easier and your income a lot larger.
Blog monetisation has changed and altered throughout the years as different channels have come and gone, however many of the main ways still ring true but just need to be applied differently. These tips will help you make the most of what you already have.”
“If you’re a blogger and you’re attending Affiliate Summit East for the first time, it can be a little bit overwhelming, but it is also an amazing opportunity. With over 5,500 expected attendees, it can be easy to get swallowed up in the hustle and bustle of it all, but if you go in with a firm game plan, you’ll come out on top.”
Source: Bourbon & Sparkle
“Adam will be a speaker at ASE 17. As Director of Client Development at iAffiliate Management, Adam oversees the strategy and planning for the entire agency portfolio. That means he understands the importance of the fourth quarter for online brands. His Session 6C: 5 Ways to Get Your Affiliate Program Ready for Q4 will focus on a wide range of practical Q4 prep tips for merchants. He’ll be covering a lot of ground including planning, promotions and contests; securing placements; and finalizing new affiliate integrations.”
Source: iAffiliate Management
If you have an affiliate industry story to share, let us know!