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Affiliate Marketing News 6-14-2017
Thanks for checking out this week’s edition of affiliate marketing news roundup! I’ve collected some interesting and timely affiliate marketing news pieces and blog posts from around the interwebs.
The text that accompanies each article is a quote from the respective article/post.
As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.
“An important aspect of consumer marketing to ponder when creating a coupon/deal strategy is millennials. Whether you are a millennial like me or any other generation, this demographic can be a bit of a challenge when it comes to marketing. Kerri Pollard, Chief Revenue Officer at Honey, spoke at AM Days about this very topic and had great insights on this generation. You’ll be surprised at what you learn!”
“Affiliate Summit Social ran for four hours, as Toronto locals, and a handful of folks who traveled in, enjoyed drinks, food, games, and chatter.
It was a lot of fun to see old friends in the industry and to make new ones.
Thanks a lot to the event sponsors, Clickbooth, DFO, and HasOffers by TUNE, as well as Illya for all of the help and support.
We look forward to seeing everybody at Affiliate Summit East 2017 in NYC on July 30 to August 1.”
Source: Affiliate Summit
“We pride ourselves on transparency in everything we do. That includes pricing. We want you to understand what you’re paying for and how you’re paying for it. You may be expecting some intricate system with lots of hidden costs — but we hope you’ll see it’s actually a simple structure that benefits advertisers in multiple ways.”
Source: Fresh Press Media
“In July 2017, ecommerce content markers should have no shortage of content ideas, including producing articles, podcasts, and videos about national celebrations, cultural icons, and statistical data.
For retailers, content marketing is the act of creating, publishing, and distributing content in just about any form with the specific goal of attracting, engaging, and retaining customers. Here are five content marketing ideas your ecommerce business can try in July 2017.”
Source: Practical Ecommerce
“The Performance Marketing Association will once again be participating at Affiliate Summit both exhibiting and with a member meetup. Sponsorship opportunities are a great way for your company not only to support the PMA but also to reach a wider audience.”
“As cross device tracking becomes standard for many advertisers, our webinar discusses what cross device tracking is, the implications for affiliates, and how to remain competitive within the space.”
“Mary Meeker’s Internet Trend Report is always one of the most highly-anticipated pieces of research to come out each year. Meeker, a partner focusing on digital investments at the venture capital firm of Kleiner Perkins Caufield & Byers, has been releasing her findings for more than two decades. The annual report is often referred to as The State of Union for Technology.”
Source: iAffiliate Management
“Innovation takes time and focus, however, and that’s hard to find in today’s fast-paced world. Below are some tools and tips to implement that could help your organisation find its next big idea in affiliate marketing.”
“The discussion was Finding the Right Merchants on Apogee Live this week. Greg walked us through his method of window shopping affiliate programs from an affiliate’s perspective. What should an affiliate look for in a merchant partner? What are the red flags? We looked at programs in the ShareASale network.”
“Conventional wisdom says that our boldest, most groundbreaking ideas come in crunch time. After all, who didn’t crank out full papers in college the night before they were due?
Turns out that the emotional stress created by time pressure actually prevents us—and our brains—from generating novel ideas. But since we can’t just relax and let the ideas pop into our minds, what are we supposed to do when we’re on deadline? Try some of these science-backed strategies to stay creative under the clock.”
If you have an affiliate industry story to share, let us know!