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Affiliate Marketing News 5-11-2017
Thanks for checking out this week’s edition of affiliate marketing news roundup! I’ve collected some interesting and timely affiliate marketing news pieces and blog posts from around the interwebs.
The text that accompanies each article is a quote from the respective article/post.
As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.
“Each day, I begin work hopeful that I will be able to get through my daily tasks as well as projects. The only problem is, I get so many emails, support tickets, and requests that they quickly take up my entire day! This leaves very little time for me to get any projects done. I’ve had to adapt and find a battle plan to attack the day so that it’s constructive and not just busy. I’ll share my 4 steps to a constructive and productive day in this post.”
“Spring is one of my favorite seasons. The days grow longer, the weather gets warmer, and my to-do list seems to get shorter as I suddenly find myself more motivated than ever to get things done. I think most of us do some sort of ‘spring cleaning’ around this time – whether that’s cleaning out the garage, going through our kids’ clothes, or sorting photos from the past decade.
Spring is also a great time to clean up your affiliate program and prepare yourself for the Q4 holiday season – not to mention the craziness that comes with it. To get you started, follow these 10 tips for spring cleaning your affiliate program:”
Source: Acceleration Partners
“Relationships of all kinds require effort and communication — even between advertisers and influencers. To maximize benefits from their influencer program, advertisers should be intentional about establishing deeper connections with influencers. Unfortunately, some advertisers hire an influencer for a blog post, then neglect to check in for weeks (or even months!) at a time, and are then surprised when some of these influencers don’t complete the work. Remember, the better the experience that influencers have with your company, the more that their content will reflect it in a positive way.
If you’re looking for great ways to connect with and support the fantastic influencers promoting your content, here are a couple ideas to try:”
Source: Fresh Press Media
“A recent study from Adobe revealed that workers are spending 4.1 hours per week checking and interacting with our work emails. Despite the adoption of tools like Slack, workers are using email more than ever — and what’s more, it can take us up to 25 minutes to get back on task once we’ve interrupted by checking and reading email during the workday.
So needless to say, when you draft an email — whether it’s to your manager, your direct report, or a contact you want to work with — you want it to be well-crafted and impactful so it doesn’t expend even more time. So we’ve put together these tips for writing emails — that will get opened and replied to, without wasting anyone’s time.”
“My goal for the keynote was to motivate the bloggers in attendance to consider the larger questions. ‘How am I going to make money next year?’ ‘What’s going to change this year that will force me out of my comfort zone?’ ‘What can I do now to start getting ready for the next evolution?'”
“Google has announced new efforts within Chrome to encourage webmasters and site owners to move their sites to HTTPS. Later this year, Google’s Chrome browser will show a warning message on pages that have search boxes or forms to fill out.”
Source: Search Engine Land
“Take a look at the Affiliate Summit East 2017 agenda to see the wide array of topics that will be covered, including 7-figure bloggers, affiliate marketing strategies, best practices, business in Puerto Rico, deadly sins of digital marketing, dynamic commission splitting, email marketing, influencer marketing, journalism, Latin America, mobile, native advertising, network migrations, non-fiction books, Q4, sales copy, sales funnels, SEO reviews, social media, wealth building, WordPress, and much more.”
Source: Affiliate Summit
“Copywriting is not writing. It is assembling.
The best copywriters collect the varied parts of their research and assemble those parts into a true story that resonates with the particular worldview of an audience.
Then that story is tested, tweaked, and deployed again. A story that enters the conversation an audience is already having, can be a story that travels.
The assembly of these parts is key.”
“Ecommerce content marketers might focus on Father’s Day, summertime, recent graduates, celebrity birthdays, and even forgiveness to find inspiration for articles, videos, and podcasts in June 2017.
Content marketing is the act of creating, publishing, and promoting valuable content with the goal of attracting, engaging, and retaining customers. What follows are five content marketing ideas for June 2017.”
Source: Practical Ecommerce
“Did you miss our May 4th webinar? Were you too busy celebrating International Star Wars Day? Not a problem. You can watch the recording at your leisure.
James Murray from Bing Ads EMEA moderated the discussion with Lucy Siverns, Biddable Director at Performics and Jonathan Dunkley, Business Director of Paid Performance at Ecselis.
The three experts discussed the following topics:
-Is the importance of keywords falling?
-Is broad match still viable?
-What are your account structure tips and best practices?
-How valuable are ad extensions in the world of ETAs?
-How have you approached A/B/n testing as part of your PPC strategy?
-How are you talking to your clients about their mobile strategy?
-What are some quick wins for account optimization?
The webinar concluded with a rapid fire round of questions and Q & A.”
“About a month ago, I published an article that provided a few areas of consideration when diving into conversion rate optimization, with ideas to help kick off brainstorming discussions. I love conversion rate optimization (CRO) because it is one of the few things that you can do that will have an impact on the performance of all of your digital channels at once. In other words, it is time well spent.
Still, some of us don’t have the time or resources to brainstorm landing page tests, so this post goes one step further to provide concrete testing ideas (46 ideas, to be exact) that you can try on your landing pages today!”
Source: Search Engine Land
If you have an affiliate industry story to share, let us know!