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Affiliate Marketing News 10-27-2016
Thanks for checking out this week’s edition of affiliate marketing news roundup! I’ve collected some interesting and timely affiliate marketing news pieces and blog posts from around the interwebs.
The text that accompanies each article is a quote from the respective article/post.
As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.
…publishers aren’t trying e-commerce out as an experiment. Several publishers’ operations have gotten more sophisticated. Here are three ways publishers are making e-commerce into a real business.”
“There are thousands of retailers that offer affiliate marketing programs. Potential affiliates have many options to choose from. A goal of an affiliate manager should therefore be to build loyalty among existing affiliates. A loyal affiliate will more likely promote your company’s program over your competitors.”
Source: Practical Ecommerce
“Consumer researchers who study the impact of gifts on happiness found that “when recipients receive an experience, regardless of whether they share in that experience with the gift-giver, they feel more connected to the gift giver as a result of it, compared to receiving a material gift.
To maximize the trend this holiday season, there are specific strategies that both Publishers and Advertisers can employ”
Publishers: Get your to do list “to done”
Ever wish you had more time? Publisher Toolkit by FMTC creates time for affiliate publishers by centralizing and simplifying the tasks you’re already doing. Create a free account to check it out and upgrade for a nominal fee when you realize how valuable it is.
Trick Or Treat Your Way Into Halloween Sales Like A Pirate- An Infographic From Our Friends at TheShelf
“If you think Halloween is just reserved for brands that sell costumes and party decor though, think again. Halloween is THE holiday to get creative and everyone is looking for innovative DIY ideas to make their Halloween a hit. Time to cash in on Halloween sales like a pirate! ”
You CAN’T MISS Shawn Collins’s voice impression of Eric Nagel!
“Eric Nagel, who is the CTO of FMTC, joined me to chat on my podcast, This is Affiliate Marketing with Shawn Collins. I wanted to learn more about the real Eric, so I asked him a variety of questions I figured he had not been asked in previous interviews.”
Source: This is Affiliate Marketing
“In order to not fall behind (or fall off the treadmill entirely), many of us check work email even on nights and weekends or vacations. There has got to be a better way.
The key to smarter email management? Stop being busy, and start being deliberate about your emails.”
“Columnist Lori Weiman makes the case for why it’s worth seriously focusing on — and defending — your own branded terms in paid search.”
Source: Search Engine Land
“Voucher codes, cashback and offers are regularly under the watchful eye of advertisers, whether it’s evaluating incrementality, impact, lifetime value or other KPIs. But why do so many merchants decide to offer discounts? I believe this is where you should start when considering discount marketing – asking the right questions.”
“Affiliates, this is YOUR time! As big shopping days like Black Friday & Cyber Monday become even bigger, Retailers are also pushing out deals earlier and more frequently throughout November and December. The potential to promote and earn commissions is ripe for the picking because Affiliates have a longer runway to generate content and earn sales. ”
“Early bird prices are ending for Affiliate Summit West 2017, taking place January 15-17, 2017 at the Paris Las Vegas Hotel. The Early Bird registration rates are going up after October 28, 2016. Get the lowest prices now!
Starting October 29, 2016, the rates to register for Affiliate Summit will be $249 for a Networking Pass and $949 for a VIP Pass.”
Source: Affiliate Summit
“[T]oday’s guest is Jay Baer, president of Convince & Convert, New York Time best-selling author, expert in customer service, podcaster, and (ready for this?) ‘the most re-tweeted person in the world among digital marketers.’ To my great pity, he isn’t able to make it to our inaugural Influencer Marketing Days show, but he was able to find time to answer a few of my questions about influencer marketing: where it currently is and where it should be going.”
Source: Influencer Marketing Days
“Does the idea of introducing yourself to a constant series of strangers over three days make you sick to your stomach?
Do you tend to enjoy quiet concentration, listen more than you talk, and think before you speak?
If that sounds like you, then you are probably an introvert. But that doesn’t mean a conference or tradeshow needs to be a source of stress.
Here are some tips for introverts to network at conferences”
Source: Affiliate Summit
“It is no surprise that lead generation is a challenge. Probably the smartest way to overcome this is to offer something valuable in exchange for your customers’ effort: a free guide, service or discount.
Enter the lead magnet.”
If you have an affiliate industry story to share, let us know!